BLOOM
Not Afraid, to Take a Stand
In our industry, we’re beaten over the heads with the terms transparency and authenticity—even more so since the social media revolution began and took over the way we communicate and share information. We often hear about how brands need to be as transparent as possible while engaging consumers via social media, and just in general, [...]
The Multicultural Marketing Game
Recently, a co-worker shared an interesting piece with me. It discussed the growing ethnic segments in the U.S., the projected growth for the future, and asked if, as these percentages continue to increase, there would still be a need for niche agencies. The premise being that once any of these segments become so large, they [...]
Lessons Learned
Yesterday, we celebrated our Fathers—the men they are, the people they’ve made us, and the countless great things they do for their families. And, one of the greatest things fathers do for their families is provide us life lessons. As any child will tell you, when we’re given these lessons in life and then told [...]
Does Father Know Best? A Look at the Dad Blogger
The power of the Mommy Blogger is no secret to any marketer. In many cases, they’re considered the backbones of their families and getting in good with them can go a long way in establishing credibility for any brand. However, there’s another, less represented body that is slowly working to emerge into the social media [...]
Small Business: Fueling America’s Economic Engine
Small Business Month has just concluded, but the dialogue about small business and its role in driving America’s economy continues to intensify. As a small business owner, I am glad to be a part of the formidable economic engine that is fueling our nation’s recovery. Of particular note is the diversification of the U.S. small [...]
A Soldier’s Story
Anymore, titles get tossed around and inaccurately attributed so often, that these words begin to lose their true meaning. The two words I’m referring to specifically, are “hero” and “legend”. We call athletes, musicians, actors and actresses heroes and legends…but why? Don’t get me wrong—there are many who are well-deserving of these titles, for what [...]
To Know Us, is to Know Our Stories
We’ve been celebrating Asian American and Pacific Islander Heritage Month throughout the month of May and it’s amazing how far families can come within a generation. Many Asian Americans and Pacific Islanders have been raised in homes that highly value education, financial security, hard work, and entrepreneurship. With those values and beliefs, and a lot [...]
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