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Does Father Know Best? A Look at the Dad Blogger

By BLOOM on June 15, 2010

The power of the Mommy Blogger is no secret to any marketer. In many cases, they’re considered the backbones of their families and getting in good with them can go a long way in establishing credibility for any brand. However, there’s another, less represented body that is slowly working to emerge into the social media [...]

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Posted in Social Media | Tagged Brand Integrity, Brand Loyalty, Branding, Jenina Nuñez, Multicultural Marketing, Multicultural Public Relations, Online Engagement, Social Media | Leave a response

Small Business: Fueling America's Economic Engine

Small Business: Fueling America’s Economic Engine

By BLOOM on June 8, 2010

Small Business Month has just concluded, but the dialogue about small business and its role in driving America’s economy continues to intensify.  As a small business owner, I am glad to be a part of the formidable economic engine that is fueling our nation’s recovery.  Of particular note is the diversification of the U.S. small [...]

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Posted in Business | Tagged Diversity, Flowers Communications Group (FCG), Michelle Flowers Welch, Multicultural Marketing, Multicultural Public Relations, Multicultural Small Business, Multiculturalism, PR, Small Business Month, Women Executives | Leave a response

Because Mom Said So

By BLOOM on May 11, 2010

As a society, we’ve come to understand the mother figure as a symbol of timeless wisdom – which is well-deserved when you consider the conventional role of the mother as a homemaker, providing us with the rules of good manners, tucking us in at bedtime, and making sure we ate from the four food groups. [...]

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Posted in Social Media | Tagged Jenina Nuñez, Mom Bloggers, Moms, Multicultural Marketing, Multicultural Public Relations, Online Engagement, PR, Social Media | 1 Response

Salt, Lime, or Neither?

Salt, Lime, or Neither?

By BLOOM on May 3, 2010

To some May 5th is just another day, but to others it’s Cinco de Mayo, and this can take on multiple meanings.  It can mean the celebration of winning a battle, cultural pride, or simply an opportunity to celebrate with Mexican food, beer and tequila. Cinco de Mayo commemorates the victory of 4,000 Mexican soldiers [...]

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Posted in Diversity | Tagged Brand Integrity, Brand Loyalty, Cinco de Mayo, Diversity, FCG Latino, Mexican Americans, Mexico, Multicultural Marketing, Puebla, Xavier Corona | Leave a response

Keep it Moving

Keep it Moving

By BLOOM on April 23, 2010

April is National Minority Health Awareness month.  Now and throughout the year, a hearty health discussion seems to be surrounding obesity.  It’s such a big deal, First Lady Michelle Obama has officially launched her childhood obesity initiative: “Let’s Move”. What does obesity have to do with you?  Everything!  It’s a leading cause of diabetes, heart [...]

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Posted in Minority Health Awareness | Tagged Healthy Images Inc., Multicultural Health, National Minority Health Awareness Month, Women Executives, Yvonne Daily | 2 Responses

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