As Chicago weather warms up, the city becomes saturated with outdoor events and activities. From the Taste of Chicago, to the Blues Fest, to the Puerto Rican Day Parade, summers in Chicago are ripe with things to do. PR agencies around the city have clients who contribute sponsorships and have presence at some of these [...]
For PR pros, I think it’s expected to come across article after article about why reporters toss press releases in the trash or why they’ll delete your PR pitch. Long/wordy pitches? Deleted. Typos? Trashed. Mass email? (You still do that?) Chuck it. Those are pretty standard. But, occasionally, I see advice that can be really [...]
It’s the job of PR pros to have our clients be seen in the best light possible by the public. Doing that encompasses keeping clients satisfied, maintaining relationships with journalists, and being able to coolly and swiftly manage crises as they occur. As you can imagine, this profession requires a great deal of diplomacy, as [...]
I attended a meeting last week where the guest speaker was none other than Tom Burrell, pioneer in multicultural communications, chairman and founder of Burrell Communications Group, and author of Brainwashed: Challenging the Myth of Black Inferiority. He gave a very thought-provoking and informative presentation on the power of images, media, and marketing. Those three [...]
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