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Christina Steed

Christina Steed

African Americans and Diversity in Tourism

African Americans and Diversity in Tourism

By Christina Steed on April 2, 2012

I recently participated in a panel about Diversity in Tourism and how those in the tourism industry can best speak to multicultural and multiethnic audiences. This is an especially close topic to me personally, because I try to see at least four to five countries a year and have had some unique, and not so [...]

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Posted in Diversity, Uncategorized | Tagged African Americans, Diversity, Hispanics, LGBT, Multicultural, multiethnic, Tourism | 1 Response

Multicultural Mashups: Blending Heritage and the Mainstream

Multicultural Mashups: Blending Heritage and the Mainstream

By Christina Steed on March 6, 2012

The American Dream as originally conceived is vanishing. Multicultural audiences are carving out their own niches in society and redefining what that dream is. This is a good shift in the existing paradigm because with more diversity comes more creativity, exposure, education and tolerance. As communications professionals, the best way to serve these varied populations [...]

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Posted in Multicultural Public Relations/Marketing | Tagged African American, Asian, Asian-Pacific, Communications, Heritage, Hispanic, Mainstream, Marketing, Multicultural | Leave a response

The Next Generation of Multicultural Marketing

The Next Generation of Multicultural Marketing

By Christina Steed on July 29, 2011

In a recent Huffington Post article by Zack Isaacs, Steed Media Group CEO Munson Steed talked about the importance of employment of multicultural practitioners at agencies and corporations that make decisions about multicultural marketing. While there have been great strides by companies and general market agencies to realize the power of marketing to African Americans, [...]

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Posted in Multicultural Public Relations/Marketing | Tagged Diversity, Multicultural Marketing, Multiculturalism | Leave a response

The Power of Words

The Power of Words

By Christina Steed on June 29, 2011

Last week, I attended the National Newspaper Publishers Association’s (NNPA) Annual Conference in Chicago. The conference brought together African-American newspaper publishers across the country, featuring engaging remarks from luminaries such as Reverend Al Sharpton, Reverend Jesse Jackson, Cornel West, and others. During Rev. Sharpton’s address to the group, he mentioned how in recent conversations with [...]

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Posted in Writing | Tagged BET Awards 2011, National Newspaper Publishers Association (NNPA), PR, Writing | Leave a response

Five PR Lessons from The Oprah Winfrey Show

Five PR Lessons from The Oprah Winfrey Show

By Christina Steed on May 31, 2011

The end of an era. The Oprah Show is done after 25 years. The farewell specials have aired. The tears have been shed and we as human beings are picking up the pieces to move on with our lives. While the show has had an impact on many, I think one of the key influences [...]

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Posted in Pop Culture, Public Relations/Marketing | Tagged PR, The Oprah Winfrey Show | 1 Response

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