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Juan Alvarez

Juan Alvarez

TUMBLR 101: How and when to integrate your brand on the hot micro-blogging site.

TUMBLR 101: How and when to integrate your brand on the hot micro-blogging site.

By Juan Alvarez on December 15, 2011

You’re forgiven if you’ve never heard of Tumblr, but you should definitely consider adding it to your new media arsenal. Tumblr is a short-form, social blogging platform, that is on an explosive growth phase. In September, it hit 10 billion page posts, and it’s getting 13 billion page views/month. This alone should pique your interest. [...]

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Posted in New Media | Tagged Branding, New Media, Social Blogging, Tumblr | Leave a response

Somebody's watching you

Somebody’s watching you

By Juan Alvarez on August 9, 2011

I’m sure this has happened to you at some point in your everyday online life: you’re looking at couches for your living room on, let’s say, the IKEA website. All of a sudden every single website you visit after that for weeks shows you banner ads for couches and furniture. Do you find this disturbing [...]

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Posted in Advertising | Tagged Advertising, Facebook, Google, Online Tracking, Privacy, Targeted Ads | Leave a response

Branding a Country

Branding a Country

By Juan Alvarez on June 14, 2011

Many of you may not know this, but when I was 5 years old, my parents left the United States and took us back to live in their country of birth, Colombia. When I got back to the States in 1999, people would ask where I was from. The usual half-joke response from them upon [...]

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Posted in Branding | Tagged Brand Integrity, Branding, Crisis Communications, Diversity, FCG Latino, Multicultural Public Relations | Leave a response

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