By Juan Alvarez on December 15, 2011
You’re forgiven if you’ve never heard of Tumblr, but you should definitely consider adding it to your new media arsenal. Tumblr is a short-form, social blogging platform, that is on an explosive growth phase. In September, it hit 10 billion page posts, and it’s getting 13 billion page views/month. This alone should pique your interest. [...]
Posted in New Media | Tagged Branding, New Media, Social Blogging, Tumblr
By Juan Alvarez on August 9, 2011
I’m sure this has happened to you at some point in your everyday online life: you’re looking at couches for your living room on, let’s say, the IKEA website. All of a sudden every single website you visit after that for weeks shows you banner ads for couches and furniture. Do you find this disturbing [...]
Posted in Advertising | Tagged Advertising, Facebook, Google, Online Tracking, Privacy, Targeted Ads
By Juan Alvarez on June 14, 2011
Many of you may not know this, but when I was 5 years old, my parents left the United States and took us back to live in their country of birth, Colombia. When I got back to the States in 1999, people would ask where I was from. The usual half-joke response from them upon [...]
Posted in Branding | Tagged Brand Integrity, Branding, Crisis Communications, Diversity, FCG Latino, Multicultural Public Relations
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