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Paris Tyler

Paris Tyler

Customer (Dis)satisfaction: 3 PR Takeaways from the Netflix Fallout

Customer (Dis)satisfaction: 3 PR Takeaways from the Netflix Fallout

By Paris Tyler on July 26, 2011

On July 12, Netflix announced that its current bundled package of DVDs and streaming movies for $9.99/month would end. Beginning September 1st, the two services will be priced separately (unlimited streaming: $9.99; DVDs: $7.99) and a bundled package will be $15.99—a 60% increase as a result of shipping DVDs and obtaining content from networks. Still, [...]

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Posted in Hot Topics | Tagged Brand Integrity, Brand Loyalty, Business, Crisis Communications, Customer Service, Netflix, PR | Leave a response

Aligning with a Brand: Finding a Common Ground

By Paris Tyler on May 17, 2011

Last week, Chicago emcee Common received backlash from politicians and pundits, after being invited to the White House Poetry Night to perform by First Lady Michelle Obama. Being labeled as “vile,” any ill-informed person would have run with what was stated. However, Common is a community activist and is considered one of music’s shining talents, [...]

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Posted in Hot Topics | Tagged Brand Ambassador, Common, Marketing, Michelle Obama, News Stories, PR, The White House | Leave a response

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