In PR, brand reputation is our business. In multicultural PR, our business is providing cultural insights, leading brands we represent to effective engagement with ethnic audiences they’re looking to reach. What is it about some brands when trying to reach multicultural audiences they seemingly always miss the mark? Is it their fault? The agencies they [...]
“The world has lost a visionary. And there may be no greater tribute to Steve’s success than the fact that much of the world learned of his passing on a device he invented.” -President Obama | October 5, 2011 We’ve lost one of the greatest innovators the world will ever know. The man who urged [...]
Yesterday was the day of reckoning for iPhone enthusiasts. Tim Cook, who recently replaced the beloved Steve Jobs, would take the stage in Cupertino for his first announcement as Apple CEO. For the past year, the Internet had been going nuts about the iPhone 5—from its design, to its specs. And, with Apple’s next announcement [...]
Last week, I woke up, and like any rational-thinking person would…I grabbed my BlackBerry. Saw the name Reed Hastings in my inbox, and realized I was reading an apology letter from the co-founder of Netflix: “I messed up. I owe everyone an explanation.” Indeed you did…in July. With “news” given the potential to go viral [...]
This past Sunday, Shannelle Armstrong, Director of Public Relations, Sears Holdings Corporation hosted a brunch for some of the most influential fashion and mom bloggers in the LA-area, at the Hollywood Roosevelt. Held in the luxurious Gable Lombard Penthouse, the bloggers were on hand for brunch, and a very candid and engaging conversation about the [...]
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