Many of you may not know this, but when I was 5 years old, my parents left the United States and took us back to live in their country of birth, Colombia. When I got back to the States in 1999, people would ask where I was from. The usual half-joke response from them upon [...]
I attended a meeting last week where the guest speaker was none other than Tom Burrell, pioneer in multicultural communications, chairman and founder of Burrell Communications Group, and author of Brainwashed: Challenging the Myth of Black Inferiority. He gave a very thought-provoking and informative presentation on the power of images, media, and marketing. Those three [...]
Jay-Z. Hated or loved, the name is recognized basically everywhere on Earth. He’s a branding and marketing machine, as evidenced during the Roc-a-fella reign, through sales of his albums, and Rocawear. This guy’s endorsement carries so much weight, that virtually everything he touches turns to gold—a characteristic every brand wants in a spokesperson. But, that’s [...]
Last year, I was fortunate enough to attend one of our client’s creative summits in Chicago. This is a meeting of the company’s creative and branding department, and its creative partner agencies from all over the country. The funniest thing to happen at the event was when the creative director for the company came on [...]
We’re bound to the brands we love. We’ve known most of them most of our lives, and to say our relationships with them have seen their ups and downs is an understatement. We try to walk away…something always pulls us back. They know how to get to us, because they get us. Even when we [...]
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