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By BLOOM on July 19, 2010
Everyone has an opinion on LeBron James’ recent announcement. Regardless of your opinion about his decision, we can probably all agree that the buzz leading up to “The Decision” was an unprecedented marketing and branding campaign launched by an athlete. And, given this was one the best free agency classes in NBA history, the ride [...]
Posted in Hot Topics | Tagged Brand Integrity, Brand Loyalty, Branding, Cleveland Cavaliers, ESPN, Free Agency, Jim Gray, LeBron James, Marketing, Miami Heat, NBA, New Media, News Stories, PR, Social Media, The Decision, Tony Balasandiran
By BLOOM on July 8, 2010
Aaron McGruder has taken Tyler Perry to task. Seemingly not for who Tyler Perry is, but for what Tyler Perry does. In the recent “Pause” episode of The Boondocks, we were introduced to a grandma-like character named “Ma Duke”, and then “Winston Jerome”, a playwright who is a closeted gay man, hiding behind the curtain [...]
Posted in Hot Topics | Tagged Aaron McGruder, Brand Integrity, Diversity, Marketing, Multicultural Marketing, Multicultural Public Relations, News Stories, PR, The Boondocks, Tony Balasandiran, Tyler Perry
By BLOOM on June 29, 2010
During Sunday night’s BET Awards, Michael Jackson was finally given the tribute fit for a king that he deserved—one year after his death, by the only performer who could do him justice. Now, you may be asking “what about Usher? Or JT?” No disrespect…but only one artist could truly pull this off, and that guy [...]
Posted in Hot Topics | Tagged 2010 BET Awards, Chris Brown, Crisis Communications, Crisis Management, Marketing, Michael Jackson, News Stories, PR, Tony Balasandiran
By BLOOM on May 17, 2010
“It’s just like the Old South” –Tom Horne, AZ Dept. of Ed. Supt. of Public Instruction Arizona is back in the news again, and not just because Los Suns are in the Western Conference Finals. For the second time in under a month, legislation signed by Gov. Jan Brewer has a lot of people across [...]
Posted in Hot Topics | Tagged Arizona, Diversity, Ethnic Studies, Gov. Jan Brewer, Immigration Law, Multicultural Public Relations, Multiculturalism, News Stories, The Tucson Unified School District, Tom Horne
By BLOOM on May 11, 2010
America has lost an icon. An icon of the Civil Rights Movement, music, television, Broadway, and most importantly, of life. The eternally beautiful Lena Horne passed away on Sunday Night in New York. She was 92. One of the first African Americans to sign a long-term contract with a major studio (MGM), Horne earned the [...]
Posted in Hot Topics | Tagged African-American actresses, Civil Rights Movement, Hollywood, Lena Horne, New York, News Stories
By BLOOM on April 26, 2010
Last week, Arizona Gov. Jan Brewer signed into law the nation’s toughest immigration legislation. The controversial law, which requires police to determine whether or not a person is in the U.S. legally, also requires immigrants to carry their documentation with them at all times, and requires police to interrogate people if there is reason to [...]
Posted in Hot Topics | Tagged Arizona, Crisis Communications, Crisis Management, Diversity, Gov. Jan Brewer, Illegal Immigration, Immigration Law, Multiculturalism, News Stories, Racial Profiling
By BLOOM on April 21, 2010
This week, the biggest buzz on the Internet has been surrounding the lost (and found) iPhone prototype, running the new OS 4.0 software—a.k.a. the holy grail of handheld devices: the next generation iPhone. Not only was Apple’s prized possession lost and found, but it ended up in the hands of Gizmodo, who of course, broke the story. Apple [...]
Posted in Breaking News, Hot Topics | Tagged Brand Integrity, Crisis Communications, Crisis Management, New Media, News Stories
By BLOOM on April 19, 2010
Last week, there was controversy in Texas regarding corporal punishment—specifically, paddling—in public schools. While Texas has long permitted this method of disciplinary action, Temple banned the practice, and then the city’s school board unanimously reinstituted it last May…pressed by parents. So, here’s the debate: Is physical punishment effective, and if so, should this type of [...]
Posted in Hot Topics | Tagged Corporal Punishment, Education, News Stories, Paddling, Public Schools, Temple, Texas
By BLOOM on April 5, 2010
As we’ve just wrapped up 2010′s 1st Quarter, we thought we’d take a moment to recap the biggest news stories, thus far. From natural disasters, to sports. From politics, to religion. From damaged brand integrity (both person and product), to crisis communications & management. In our profession, we’re often asked the question, “what constitutes news?” [...]
Posted in Hot Topics | Tagged Brand Integrity, Brand Loyalty, Crisis Communications, Crisis Management, New Media, News Stories, PR, Tony Balasandiran
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