By Tony Balasandiran on October 6, 2011
“The world has lost a visionary. And there may be no greater tribute to Steve’s success than the fact that much of the world learned of his passing on a device he invented.” -President Obama | October 5, 2011 We’ve lost one of the greatest innovators the world will ever know. The man who urged [...]
Posted in Hot Topics | Tagged Apple, brand affinity, Brand Loyalty, Branding, iPad, iPhone, iPod, iTunes, MacBook, Macintosh, Pixar, President Obama, Steve Jobs, Think Different
By Tony Balasandiran on October 5, 2011
Yesterday was the day of reckoning for iPhone enthusiasts. Tim Cook, who recently replaced the beloved Steve Jobs, would take the stage in Cupertino for his first announcement as Apple CEO. For the past year, the Internet had been going nuts about the iPhone 5—from its design, to its specs. And, with Apple’s next announcement [...]
Posted in Hot Topics | Tagged Apple, iOS 5, iPhone 4S, iPhone 5, Siri, Steve Jobs, Tim Cook
By Tony Balasandiran on September 27, 2011
Last week, I woke up, and like any rational-thinking person would…I grabbed my BlackBerry. Saw the name Reed Hastings in my inbox, and realized I was reading an apology letter from the co-founder of Netflix: “I messed up. I owe everyone an explanation.” Indeed you did…in July. With “news” given the potential to go viral [...]
Posted in Hot Topics | Tagged Crisis Communications, Crisis Management, Customer Service, Netflix, News Stories, PR, Reed Hastings, Social Media
By Paris Tyler on July 26, 2011
On July 12, Netflix announced that its current bundled package of DVDs and streaming movies for $9.99/month would end. Beginning September 1st, the two services will be priced separately (unlimited streaming: $9.99; DVDs: $7.99) and a bundled package will be $15.99—a 60% increase as a result of shipping DVDs and obtaining content from networks. Still, [...]
Posted in Hot Topics | Tagged Brand Integrity, Brand Loyalty, Business, Crisis Communications, Customer Service, Netflix, PR
By Paris Tyler on May 17, 2011
Last week, Chicago emcee Common received backlash from politicians and pundits, after being invited to the White House Poetry Night to perform by First Lady Michelle Obama. Being labeled as “vile,” any ill-informed person would have run with what was stated. However, Common is a community activist and is considered one of music’s shining talents, [...]
Posted in Hot Topics | Tagged Brand Ambassador, Common, Marketing, Michelle Obama, News Stories, PR, The White House
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