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	<title>Bloom &#187; Hot Topics</title>
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	<description>Ideas. PR. The world we live in.</description>
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		<title>Jobs well done.</title>
		<link>http://www.flowerscomm.com/bloom/2011/10/06/jobs-well-done/</link>
		<comments>http://www.flowerscomm.com/bloom/2011/10/06/jobs-well-done/#comments</comments>
		<pubDate>Thu, 06 Oct 2011 18:49:44 +0000</pubDate>
		<dc:creator>Tony Balasandiran</dc:creator>
				<category><![CDATA[Hot Topics]]></category>
		<category><![CDATA[Apple]]></category>
		<category><![CDATA[brand affinity]]></category>
		<category><![CDATA[Brand Loyalty]]></category>
		<category><![CDATA[Branding]]></category>
		<category><![CDATA[iPad]]></category>
		<category><![CDATA[iPhone]]></category>
		<category><![CDATA[iPod]]></category>
		<category><![CDATA[iTunes]]></category>
		<category><![CDATA[MacBook]]></category>
		<category><![CDATA[Macintosh]]></category>
		<category><![CDATA[Pixar]]></category>
		<category><![CDATA[President Obama]]></category>
		<category><![CDATA[Steve Jobs]]></category>
		<category><![CDATA[Think Different]]></category>

		<guid isPermaLink="false">http://www.flowerscomm.com/bloom/?p=1095</guid>
		<description><![CDATA[“The world has lost a visionary. And there may be no greater tribute to Steve&#8217;s success than the fact that much of the world learned of his passing on a device he invented.&#8221; -President Obama &#124; October 5, 2011 We’ve lost one of the greatest innovators the world will ever know. The man who urged [...]]]></description>
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		<title>Why not announcing the iPhone 5 made perfect sense. For Apple.</title>
		<link>http://www.flowerscomm.com/bloom/2011/10/05/why-not-announcing-the-iphone-5-made-perfect-sense-for-apple/</link>
		<comments>http://www.flowerscomm.com/bloom/2011/10/05/why-not-announcing-the-iphone-5-made-perfect-sense-for-apple/#comments</comments>
		<pubDate>Wed, 05 Oct 2011 18:03:15 +0000</pubDate>
		<dc:creator>Tony Balasandiran</dc:creator>
				<category><![CDATA[Hot Topics]]></category>
		<category><![CDATA[Apple]]></category>
		<category><![CDATA[iOS 5]]></category>
		<category><![CDATA[iPhone 4S]]></category>
		<category><![CDATA[iPhone 5]]></category>
		<category><![CDATA[Siri]]></category>
		<category><![CDATA[Steve Jobs]]></category>
		<category><![CDATA[Tim Cook]]></category>

		<guid isPermaLink="false">http://www.flowerscomm.com/bloom/?p=1074</guid>
		<description><![CDATA[Yesterday was the day of reckoning for iPhone enthusiasts. Tim Cook, who recently replaced the beloved Steve Jobs, would take the stage in Cupertino for his first announcement as Apple CEO. For the past year, the Internet had been going nuts about the iPhone 5—from its design, to its specs. And, with Apple’s next announcement [...]]]></description>
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		<title>The art of the apology.</title>
		<link>http://www.flowerscomm.com/bloom/2011/09/27/the-art-of-the-apology/</link>
		<comments>http://www.flowerscomm.com/bloom/2011/09/27/the-art-of-the-apology/#comments</comments>
		<pubDate>Tue, 27 Sep 2011 15:53:30 +0000</pubDate>
		<dc:creator>Tony Balasandiran</dc:creator>
				<category><![CDATA[Hot Topics]]></category>
		<category><![CDATA[Crisis Communications]]></category>
		<category><![CDATA[Crisis Management]]></category>
		<category><![CDATA[Customer Service]]></category>
		<category><![CDATA[Netflix]]></category>
		<category><![CDATA[News Stories]]></category>
		<category><![CDATA[PR]]></category>
		<category><![CDATA[Reed Hastings]]></category>
		<category><![CDATA[Social Media]]></category>

		<guid isPermaLink="false">http://www.flowerscomm.com/bloom/?p=1068</guid>
		<description><![CDATA[Last week, I woke up, and like any rational-thinking person would…I grabbed my BlackBerry. Saw the name Reed Hastings in my inbox, and realized I was reading an apology letter from the co-founder of Netflix: “I messed up. I owe everyone an explanation.” Indeed you did…in July. With “news” given the potential to go viral [...]]]></description>
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		<title>Customer (Dis)satisfaction: 3 PR Takeaways from the Netflix Fallout</title>
		<link>http://www.flowerscomm.com/bloom/2011/07/26/customer-dissatisfaction-3-pr-takeaways-from-the-netflix-fallout/</link>
		<comments>http://www.flowerscomm.com/bloom/2011/07/26/customer-dissatisfaction-3-pr-takeaways-from-the-netflix-fallout/#comments</comments>
		<pubDate>Tue, 26 Jul 2011 08:30:32 +0000</pubDate>
		<dc:creator>Paris Tyler</dc:creator>
				<category><![CDATA[Hot Topics]]></category>
		<category><![CDATA[Brand Integrity]]></category>
		<category><![CDATA[Brand Loyalty]]></category>
		<category><![CDATA[Business]]></category>
		<category><![CDATA[Crisis Communications]]></category>
		<category><![CDATA[Customer Service]]></category>
		<category><![CDATA[Netflix]]></category>
		<category><![CDATA[PR]]></category>

		<guid isPermaLink="false">http://www.flowerscomm.com/bloom/?p=986</guid>
		<description><![CDATA[On July 12, Netflix announced that its current bundled package of DVDs and streaming movies for $9.99/month would end. Beginning September 1st, the two services will be priced separately (unlimited streaming: $9.99; DVDs: $7.99) and a bundled package will be $15.99—a 60% increase as a result of shipping DVDs and obtaining content from networks. Still, [...]]]></description>
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		<title>Aligning with a Brand: Finding a Common Ground</title>
		<link>http://www.flowerscomm.com/bloom/2011/05/17/aligning-with-a-brand-finding-a-common-ground/</link>
		<comments>http://www.flowerscomm.com/bloom/2011/05/17/aligning-with-a-brand-finding-a-common-ground/#comments</comments>
		<pubDate>Tue, 17 May 2011 16:40:16 +0000</pubDate>
		<dc:creator>Paris Tyler</dc:creator>
				<category><![CDATA[Hot Topics]]></category>
		<category><![CDATA[Brand Ambassador]]></category>
		<category><![CDATA[Common]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Michelle Obama]]></category>
		<category><![CDATA[News Stories]]></category>
		<category><![CDATA[PR]]></category>
		<category><![CDATA[The White House]]></category>

		<guid isPermaLink="false">http://www.flowerscomm.com/bloom/?p=784</guid>
		<description><![CDATA[Last week, Chicago emcee Common received backlash from politicians and pundits, after being invited to the White House Poetry Night to perform by First Lady Michelle Obama. Being labeled as “vile,” any ill-informed person would have run with what was stated. However, Common is a community activist and is considered one of music’s shining talents, [...]]]></description>
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