By Tony Balasandiran on February 21, 2011
So, did you catch NBA All-Star weekend? The dunk contest was definitely entertaining, and certainly creative. And, the degree of difficulty was definitely high this year. But on a stage like this…it’s all about the presentation. Blake Griffin, the high-flying rookie sensation from the Los Angeles Clippers, took home top honors following his theatrical final [...]
Posted in Hot Topics | Tagged Blake Griffin, Chicago, McDonald's All American Games, NBA All-Star Weekend, POWERADE Jam Fest, Tony Balasandiran
By Tony Balasandiran on October 27, 2010
This week, Nike premiered its “Rise” commercial, focused on one of its biggest spokespeople, LeBron James. Following the fallout surrounding his “Decision”, the public was divided—you were either riding or colliding with him. The simple fact of the matter is, regardless of how his move made us feel, it was never about how we felt—it [...]
Posted in Hot Topics | Tagged Advertising, Branding, Crisis Communications, Crisis Management, Marketing, News Stories, PR, Social Media, Tony Balasandiran
By Tony Balasandiran on July 19, 2010
Everyone has an opinion on LeBron James’ recent announcement. Regardless of your opinion about his decision, we can probably all agree that the buzz leading up to “The Decision” was an unprecedented marketing and branding campaign launched by an athlete. And, given this was one the best free agency classes in NBA history, the ride [...]
Posted in Hot Topics | Tagged Brand Integrity, Brand Loyalty, Branding, Cleveland Cavaliers, ESPN, Free Agency, Jim Gray, LeBron James, Marketing, Miami Heat, NBA, New Media, News Stories, PR, Social Media, The Decision, Tony Balasandiran
By Tony Balasandiran on July 8, 2010
Aaron McGruder has taken Tyler Perry to task. Seemingly not for who Tyler Perry is, but for what Tyler Perry does. In the recent “Pause” episode of The Boondocks, we were introduced to a grandma-like character named “Ma Duke”, and then “Winston Jerome”, a playwright who is a closeted gay man, hiding behind the curtain [...]
Posted in Hot Topics | Tagged Aaron McGruder, Brand Integrity, Diversity, Marketing, Multicultural Marketing, Multicultural Public Relations, News Stories, PR, The Boondocks, Tony Balasandiran, Tyler Perry
By Tony Balasandiran on June 29, 2010
During Sunday night’s BET Awards, Michael Jackson was finally given the tribute fit for a king that he deserved—one year after his death, by the only performer who could do him justice. Now, you may be asking “what about Usher? Or JT?” No disrespect…but only one artist could truly pull this off, and that guy [...]
Posted in Hot Topics | Tagged 2010 BET Awards, Chris Brown, Crisis Communications, Crisis Management, Marketing, Michael Jackson, News Stories, PR, Tony Balasandiran
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