By Jenina Nunez on March 1, 2011
When Black History Week finally became a month, it not only became a prime time to celebrate and honor African-American history, but it was also a new opportunity for companies to get involved and give something meaningful to African-American consumers through unique programming that speaks to the heart of their communities. Over the years, it’s [...]
Posted in Diversity, Multiculturalism | Tagged Black History Month, Diversity, Engagement, Jenina Nuñez, Multicultural Marketing, Multicultural Public Relations, Multiculturalism
By Dr. Tammy Lin on May 25, 2010
We’ve been celebrating Asian American and Pacific Islander Heritage Month throughout the month of May and it’s amazing how far families can come within a generation. Many Asian Americans and Pacific Islanders have been raised in homes that highly value education, financial security, hard work, and entrepreneurship. With those values and beliefs, and a lot [...]
Posted in Multiculturalism | Tagged Asian American and Pacific Islander Heritage Month, Asian Americans, Diversity, Dr. Tammy Lin, Multicultural Marketing, Multicultural Public Relations, Multiculturalism, Native Hawaiians, Pacific Islanders
By BLOOM on May 3, 2010
To some May 5th is just another day, but to others it’s Cinco de Mayo, and this can take on multiple meanings. It can mean the celebration of winning a battle, cultural pride, or simply an opportunity to celebrate with Mexican food, beer and tequila. Cinco de Mayo commemorates the victory of 4,000 Mexican soldiers [...]
Posted in Diversity | Tagged Brand Integrity, Brand Loyalty, Cinco de Mayo, Diversity, FCG Latino, Mexican Americans, Mexico, Multicultural Marketing, Puebla, Xavier Corona
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