You’re forgiven if you’ve never heard of Tumblr, but you should definitely consider adding it to your new media arsenal. Tumblr is a short-form, social blogging platform, that is on an explosive growth phase. In September, it hit 10 billion page posts, and it’s getting 13 billion page views/month. This alone should pique your interest. [...]
Twitter is a powerful tool. In PR, we use Twitter to communicate key messages to key audiences. Twitter can build brands, enhancing reputation and attracting followers, by engaging an audience. On the flipside, it’s powerful enough to damage brand reputation, alienating followers and consumers. Celebrities use Twitter to connect with fans, and vice versa. Twitter [...]
We’ve been examining the role of social media in various areas, from current events to niche media outreach. So today, I thought I’d examine the role of social media in fueling the iPhone rumor mill. Everyone loves a good rumor, and there’s no better vehicle for spreading it than social media. Summer’s almost here, so [...]
Does one size fit all, even in social media? We know marketers are always looking for the best ways to engage consumers and it’s no secret that social media is a great vehicle to do it. So far, we’ve already seen the impact a tweet or Facebook post can have: it was a tweet that [...]
“We see things not as they are, but as we are. Because it is the ‘I’ behind the ‘eye’ that does the seeing.” -Anaïs Nin Last week, we featured a post on how quickly information is virally spread via social media. The example was the mash-up video that the everyone quickly came to believe was [...]
Recent Comments