We live in a viral world, where immediacy can be more revered than accuracy. Lately, we’ve been more and more seeing the power of the viral world of misinformation in action. A good example of this is the recent Michael Jordan “response” to the latest LeBron James commercial. Following last month’s premiere of Nike’s “Rise” [...]
“You young fellas…no appreciation for the art of conversation.” –Nucky Thompson, Boardwalk Empire A few weeks ago, I had a conversation about something that’s been really annoying me. Grammatical errors. Improper usage. Misspelled words. They’re everywhere I look, and it’s driving me crazy. Why? Because these are grammatical, usage and spelling errors no one should’ve [...]
The power of the Mommy Blogger is no secret to any marketer. In many cases, they’re considered the backbones of their families and getting in good with them can go a long way in establishing credibility for any brand. However, there’s another, less represented body that is slowly working to emerge into the social media [...]
As a society, we’ve come to understand the mother figure as a symbol of timeless wisdom – which is well-deserved when you consider the conventional role of the mother as a homemaker, providing us with the rules of good manners, tucking us in at bedtime, and making sure we ate from the four food groups. [...]
We’re bound to the brands we love. We’ve known most of them most of our lives, and to say our relationships with them have seen their ups and downs is an understatement. We try to walk away…something always pulls us back. They know how to get to us, because they get us. Even when we [...]
Recent Comments