The end of an era. The Oprah Show is done after 25 years. The farewell specials have aired. The tears have been shed and we as human beings are picking up the pieces to move on with our lives. While the show has had an impact on many, I think one of the key influences [...]
We’ve been examining the role of social media in various areas, from current events to niche media outreach. So today, I thought I’d examine the role of social media in fueling the iPhone rumor mill. Everyone loves a good rumor, and there’s no better vehicle for spreading it than social media. Summer’s almost here, so [...]
In our industry, we’re beaten over the heads with the terms transparency and authenticity—even more so since the social media revolution began and took over the way we communicate and share information. We often hear about how brands need to be as transparent as possible while engaging consumers via social media, and just in general, [...]
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