In a recent Huffington Post article by Zack Isaacs, Steed Media Group CEO Munson Steed talked about the importance of employment of multicultural practitioners at agencies and corporations that make decisions about multicultural marketing. While there have been great strides by companies and general market agencies to realize the power of marketing to African Americans, [...]
As Chicago weather warms up, the city becomes saturated with outdoor events and activities. From the Taste of Chicago, to the Blues Fest, to the Puerto Rican Day Parade, summers in Chicago are ripe with things to do. PR agencies around the city have clients who contribute sponsorships and have presence at some of these [...]
For PR pros, I think it’s expected to come across article after article about why reporters toss press releases in the trash or why they’ll delete your PR pitch. Long/wordy pitches? Deleted. Typos? Trashed. Mass email? (You still do that?) Chuck it. Those are pretty standard. But, occasionally, I see advice that can be really [...]
We’ve recently seen several PR crises amplified or muted by the communications of those in the said situations. The logic behind crisis communications is removing your foot from your mouth, or putting out the metaphorical fire you’ve ignited. Tracy Morgan, LeBron James, and Anthony Weiner have made highly-publicized gaffes, but have had opportunities to make [...]
The end of an era. The Oprah Show is done after 25 years. The farewell specials have aired. The tears have been shed and we as human beings are picking up the pieces to move on with our lives. While the show has had an impact on many, I think one of the key influences [...]
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