In a recent Huffington Post article by Zack Isaacs, Steed Media Group CEO Munson Steed talked about the importance of employment of multicultural practitioners at agencies and corporations that make decisions about multicultural marketing. While there have been great strides by companies and general market agencies to realize the power of marketing to African Americans, [...]
Recently, a co-worker shared an interesting piece with me. It discussed the growing ethnic segments in the U.S., the projected growth for the future, and asked if, as these percentages continue to increase, there would still be a need for niche agencies. The premise being that once any of these segments become so large, they [...]
There are studies released almost daily, aimed at capturing important issues, interests, trends, opportunities and insights related to women. From beauty campaigns, dating sites and blogs, to magazines, contemporary fitness classes and everything between, there’s always something or someone ready to capture the hearts and pocketbooks of ladies of all cultures, religious beliefs, hues, shapes [...]
Facebook. Twitter. LinkedIn. Blogs. The Social Media Revolution is well established, and is redefining itself daily. Everyone has jumped aboard the Social Media Express, and for good reason. If you haven’t…it’s time for you to punch your ticket. There is no question that we are a culture dependent on being connected 24/7. As the Internet [...]
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