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	<title>Bloom</title>
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	<link>http://www.flowerscomm.com/bloom</link>
	<description>Ideas. PR. The world we live in.</description>
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		<title>TUMBLR 101: How and when to integrate your brand on the hot micro-blogging site.</title>
		<link>http://www.flowerscomm.com/bloom/2011/12/15/tumblr-101-how-and-when-to-integrate-your-brand-on-the-hot-micro-blogging-site/</link>
		<comments>http://www.flowerscomm.com/bloom/2011/12/15/tumblr-101-how-and-when-to-integrate-your-brand-on-the-hot-micro-blogging-site/#comments</comments>
		<pubDate>Thu, 15 Dec 2011 09:15:38 +0000</pubDate>
		<dc:creator>Juan Alvarez</dc:creator>
				<category><![CDATA[New Media]]></category>
		<category><![CDATA[Branding]]></category>
		<category><![CDATA[Social Blogging]]></category>
		<category><![CDATA[Tumblr]]></category>

		<guid isPermaLink="false">http://www.flowerscomm.com/bloom/?p=1117</guid>
		<description><![CDATA[You’re forgiven if you’ve never heard of Tumblr, but you should definitely consider adding it to your new media arsenal. Tumblr is a short-form, social blogging platform, that is on an explosive growth phase. In September, it hit 10 billion page posts, and it’s getting 13 billion page views/month. This alone should pique your interest. [...]]]></description>
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		<title>Jobs well done.</title>
		<link>http://www.flowerscomm.com/bloom/2011/10/06/jobs-well-done/</link>
		<comments>http://www.flowerscomm.com/bloom/2011/10/06/jobs-well-done/#comments</comments>
		<pubDate>Thu, 06 Oct 2011 18:49:44 +0000</pubDate>
		<dc:creator>Tony Balasandiran</dc:creator>
				<category><![CDATA[Hot Topics]]></category>
		<category><![CDATA[Apple]]></category>
		<category><![CDATA[brand affinity]]></category>
		<category><![CDATA[Brand Loyalty]]></category>
		<category><![CDATA[Branding]]></category>
		<category><![CDATA[iPad]]></category>
		<category><![CDATA[iPhone]]></category>
		<category><![CDATA[iPod]]></category>
		<category><![CDATA[iTunes]]></category>
		<category><![CDATA[MacBook]]></category>
		<category><![CDATA[Macintosh]]></category>
		<category><![CDATA[Pixar]]></category>
		<category><![CDATA[President Obama]]></category>
		<category><![CDATA[Steve Jobs]]></category>
		<category><![CDATA[Think Different]]></category>

		<guid isPermaLink="false">http://www.flowerscomm.com/bloom/?p=1095</guid>
		<description><![CDATA[“The world has lost a visionary. And there may be no greater tribute to Steve&#8217;s success than the fact that much of the world learned of his passing on a device he invented.&#8221; -President Obama &#124; October 5, 2011 We’ve lost one of the greatest innovators the world will ever know. The man who urged [...]]]></description>
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		<title>Why not announcing the iPhone 5 made perfect sense. For Apple.</title>
		<link>http://www.flowerscomm.com/bloom/2011/10/05/why-not-announcing-the-iphone-5-made-perfect-sense-for-apple/</link>
		<comments>http://www.flowerscomm.com/bloom/2011/10/05/why-not-announcing-the-iphone-5-made-perfect-sense-for-apple/#comments</comments>
		<pubDate>Wed, 05 Oct 2011 18:03:15 +0000</pubDate>
		<dc:creator>Tony Balasandiran</dc:creator>
				<category><![CDATA[Hot Topics]]></category>
		<category><![CDATA[Apple]]></category>
		<category><![CDATA[iOS 5]]></category>
		<category><![CDATA[iPhone 4S]]></category>
		<category><![CDATA[iPhone 5]]></category>
		<category><![CDATA[Siri]]></category>
		<category><![CDATA[Steve Jobs]]></category>
		<category><![CDATA[Tim Cook]]></category>

		<guid isPermaLink="false">http://www.flowerscomm.com/bloom/?p=1074</guid>
		<description><![CDATA[Yesterday was the day of reckoning for iPhone enthusiasts. Tim Cook, who recently replaced the beloved Steve Jobs, would take the stage in Cupertino for his first announcement as Apple CEO. For the past year, the Internet had been going nuts about the iPhone 5—from its design, to its specs. And, with Apple’s next announcement [...]]]></description>
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		<title>The art of the apology.</title>
		<link>http://www.flowerscomm.com/bloom/2011/09/27/the-art-of-the-apology/</link>
		<comments>http://www.flowerscomm.com/bloom/2011/09/27/the-art-of-the-apology/#comments</comments>
		<pubDate>Tue, 27 Sep 2011 15:53:30 +0000</pubDate>
		<dc:creator>Tony Balasandiran</dc:creator>
				<category><![CDATA[Hot Topics]]></category>
		<category><![CDATA[Crisis Communications]]></category>
		<category><![CDATA[Crisis Management]]></category>
		<category><![CDATA[Customer Service]]></category>
		<category><![CDATA[Netflix]]></category>
		<category><![CDATA[News Stories]]></category>
		<category><![CDATA[PR]]></category>
		<category><![CDATA[Reed Hastings]]></category>
		<category><![CDATA[Social Media]]></category>

		<guid isPermaLink="false">http://www.flowerscomm.com/bloom/?p=1068</guid>
		<description><![CDATA[Last week, I woke up, and like any rational-thinking person would…I grabbed my BlackBerry. Saw the name Reed Hastings in my inbox, and realized I was reading an apology letter from the co-founder of Netflix: “I messed up. I owe everyone an explanation.” Indeed you did…in July. With “news” given the potential to go viral [...]]]></description>
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		<title>Sears Hosts Back To School Bloggers Brunch @ The Hollywood Roosevelt</title>
		<link>http://www.flowerscomm.com/bloom/2011/08/19/sears-hosts-back-to-school-bloggers-brunch-the-hollywood-roosevelt/</link>
		<comments>http://www.flowerscomm.com/bloom/2011/08/19/sears-hosts-back-to-school-bloggers-brunch-the-hollywood-roosevelt/#comments</comments>
		<pubDate>Fri, 19 Aug 2011 18:20:28 +0000</pubDate>
		<dc:creator>Tony Balasandiran</dc:creator>
				<category><![CDATA[Events]]></category>
		<category><![CDATA[Blogalicious]]></category>
		<category><![CDATA[Clever Girls Collective]]></category>
		<category><![CDATA[Hollywood Roosevelt]]></category>
		<category><![CDATA[Sears]]></category>
		<category><![CDATA[SearsBTS]]></category>
		<category><![CDATA[Shannelle Armstrong]]></category>

		<guid isPermaLink="false">http://www.flowerscomm.com/bloom/?p=1032</guid>
		<description><![CDATA[This past Sunday, Shannelle Armstrong, Director of Public Relations, Sears Holdings Corporation hosted a brunch for some of the most influential fashion and mom bloggers in the LA-area, at the Hollywood Roosevelt. Held in the luxurious Gable Lombard Penthouse, the bloggers were on hand for brunch, and a very candid and engaging conversation about the [...]]]></description>
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