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By BLOOM on August 18, 2010
In our industry, we’re beaten over the heads with the terms transparency and authenticity—even more so since the social media revolution began and took over the way we communicate and share information. We often hear about how brands need to be as transparent as possible while engaging consumers via social media, and just in general, [...]
Posted in Pop Culture | Tagged "Recovery", Brand Integrity, Brand Loyalty, Branding, Eminem, Engagement, New Media, News Stories, Social Media, Tony Balasandiran
By BLOOM on July 19, 2010
Everyone has an opinion on LeBron James’ recent announcement. Regardless of your opinion about his decision, we can probably all agree that the buzz leading up to “The Decision” was an unprecedented marketing and branding campaign launched by an athlete. And, given this was one the best free agency classes in NBA history, the ride [...]
Posted in Hot Topics | Tagged Brand Integrity, Brand Loyalty, Branding, Cleveland Cavaliers, ESPN, Free Agency, Jim Gray, LeBron James, Marketing, Miami Heat, NBA, New Media, News Stories, PR, Social Media, The Decision, Tony Balasandiran
By BLOOM on July 8, 2010
Aaron McGruder has taken Tyler Perry to task. Seemingly not for who Tyler Perry is, but for what Tyler Perry does. In the recent “Pause” episode of The Boondocks, we were introduced to a grandma-like character named “Ma Duke”, and then “Winston Jerome”, a playwright who is a closeted gay man, hiding behind the curtain [...]
Posted in Hot Topics | Tagged Aaron McGruder, Brand Integrity, Diversity, Marketing, Multicultural Marketing, Multicultural Public Relations, News Stories, PR, The Boondocks, Tony Balasandiran, Tyler Perry
By BLOOM on June 21, 2010
Yesterday, we celebrated our Fathers—the men they are, the people they’ve made us, and the countless great things they do for their families. And, one of the greatest things fathers do for their families is provide us life lessons. As any child will tell you, when we’re given these lessons in life and then told [...]
Posted in Holidays | Tagged Brand Integrity, Brand Loyalty, Business, Crisis Communications, Crisis Management, Father's Day, PR, Rashada Whitehead
By BLOOM on June 15, 2010
The power of the Mommy Blogger is no secret to any marketer. In many cases, they’re considered the backbones of their families and getting in good with them can go a long way in establishing credibility for any brand. However, there’s another, less represented body that is slowly working to emerge into the social media [...]
Posted in Social Media | Tagged Brand Integrity, Brand Loyalty, Branding, Jenina Nuñez, Multicultural Marketing, Multicultural Public Relations, Online Engagement, Social Media
By BLOOM on May 3, 2010
To some May 5th is just another day, but to others it’s Cinco de Mayo, and this can take on multiple meanings. It can mean the celebration of winning a battle, cultural pride, or simply an opportunity to celebrate with Mexican food, beer and tequila. Cinco de Mayo commemorates the victory of 4,000 Mexican soldiers [...]
Posted in Diversity | Tagged Brand Integrity, Brand Loyalty, Cinco de Mayo, Diversity, FCG Latino, Mexican Americans, Mexico, Multicultural Marketing, Puebla, Xavier Corona
By BLOOM on April 21, 2010
This week, the biggest buzz on the Internet has been surrounding the lost (and found) iPhone prototype, running the new OS 4.0 software—a.k.a. the holy grail of handheld devices: the next generation iPhone. Not only was Apple’s prized possession lost and found, but it ended up in the hands of Gizmodo, who of course, broke the story. Apple [...]
Posted in Breaking News, Hot Topics | Tagged Brand Integrity, Crisis Communications, Crisis Management, New Media, News Stories
By BLOOM on April 5, 2010
As we’ve just wrapped up 2010′s 1st Quarter, we thought we’d take a moment to recap the biggest news stories, thus far. From natural disasters, to sports. From politics, to religion. From damaged brand integrity (both person and product), to crisis communications & management. In our profession, we’re often asked the question, “what constitutes news?” [...]
Posted in Hot Topics | Tagged Brand Integrity, Brand Loyalty, Crisis Communications, Crisis Management, New Media, News Stories, PR, Tony Balasandiran
By BLOOM on March 22, 2010
Last year, I was fortunate enough to attend one of our client’s creative summits in Chicago. This is a meeting of the company’s creative and branding department, and its creative partner agencies from all over the country. The funniest thing to happen at the event was when the creative director for the company came on [...]
Posted in Branding | Tagged Brand Integrity, Branding, Creative Development, Flowers Communications Group (FCG), Juan Alvarez
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