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	<title>Bloom &#187; Brand Integrity</title>
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	<description>Ideas. PR. The world we live in.</description>
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		<title>Customer (Dis)satisfaction: 3 PR Takeaways from the Netflix Fallout</title>
		<link>http://www.flowerscomm.com/bloom/2011/07/26/customer-dissatisfaction-3-pr-takeaways-from-the-netflix-fallout/</link>
		<comments>http://www.flowerscomm.com/bloom/2011/07/26/customer-dissatisfaction-3-pr-takeaways-from-the-netflix-fallout/#comments</comments>
		<pubDate>Tue, 26 Jul 2011 08:30:32 +0000</pubDate>
		<dc:creator>Paris Tyler</dc:creator>
				<category><![CDATA[Hot Topics]]></category>
		<category><![CDATA[Brand Integrity]]></category>
		<category><![CDATA[Brand Loyalty]]></category>
		<category><![CDATA[Business]]></category>
		<category><![CDATA[Crisis Communications]]></category>
		<category><![CDATA[Customer Service]]></category>
		<category><![CDATA[Netflix]]></category>
		<category><![CDATA[PR]]></category>

		<guid isPermaLink="false">http://www.flowerscomm.com/bloom/?p=986</guid>
		<description><![CDATA[On July 12, Netflix announced that its current bundled package of DVDs and streaming movies for $9.99/month would end. Beginning September 1st, the two services will be priced separately (unlimited streaming: $9.99; DVDs: $7.99) and a bundled package will be $15.99—a 60% increase as a result of shipping DVDs and obtaining content from networks. Still, [...]]]></description>
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		<title>Branding a Country</title>
		<link>http://www.flowerscomm.com/bloom/2011/06/14/branding-a-country/</link>
		<comments>http://www.flowerscomm.com/bloom/2011/06/14/branding-a-country/#comments</comments>
		<pubDate>Tue, 14 Jun 2011 16:12:42 +0000</pubDate>
		<dc:creator>Juan Alvarez</dc:creator>
				<category><![CDATA[Branding]]></category>
		<category><![CDATA[Brand Integrity]]></category>
		<category><![CDATA[Crisis Communications]]></category>
		<category><![CDATA[Diversity]]></category>
		<category><![CDATA[FCG Latino]]></category>
		<category><![CDATA[Multicultural Public Relations]]></category>

		<guid isPermaLink="false">http://www.flowerscomm.com/bloom/?p=874</guid>
		<description><![CDATA[Many of you may not know this, but when I was 5 years old, my parents left the United States and took us back to live in their country of birth, Colombia. When I got back to the States in 1999, people would ask where I was from. The usual half-joke response from them upon [...]]]></description>
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		<title>Tweet First, Ask Questions Last</title>
		<link>http://www.flowerscomm.com/bloom/2011/05/13/tweet-first-ask-questions-last/</link>
		<comments>http://www.flowerscomm.com/bloom/2011/05/13/tweet-first-ask-questions-last/#comments</comments>
		<pubDate>Fri, 13 May 2011 15:22:09 +0000</pubDate>
		<dc:creator>Tony Balasandiran</dc:creator>
				<category><![CDATA[New Media]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Brand Integrity]]></category>
		<category><![CDATA[Business]]></category>
		<category><![CDATA[PR]]></category>
		<category><![CDATA[Rashard Mendenhall]]></category>
		<category><![CDATA[Reggie Bush]]></category>
		<category><![CDATA[Twitter]]></category>

		<guid isPermaLink="false">http://www.flowerscomm.com/bloom/?p=769</guid>
		<description><![CDATA[Twitter is a powerful tool. In PR, we use Twitter to communicate key messages to key audiences. Twitter can build brands, enhancing reputation and attracting followers, by engaging an audience. On the flipside, it’s powerful enough to damage brand reputation, alienating followers and consumers. Celebrities use Twitter to connect with fans, and vice versa. Twitter [...]]]></description>
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		<title>BLOOM</title>
		<link>http://www.flowerscomm.com/bloom/2011/02/17/bloom-2/</link>
		<comments>http://www.flowerscomm.com/bloom/2011/02/17/bloom-2/#comments</comments>
		<pubDate>Thu, 17 Feb 2011 16:59:23 +0000</pubDate>
		<dc:creator>Rashada Whitehead</dc:creator>
				<category><![CDATA[Public Relations/Marketing]]></category>
		<category><![CDATA[Brand Integrity]]></category>
		<category><![CDATA[Business]]></category>
		<category><![CDATA[Flowers Communications Group (FCG)]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Multicultural Marketing]]></category>
		<category><![CDATA[Multicultural Public Relations]]></category>
		<category><![CDATA[PR]]></category>
		<category><![CDATA[Rashada Whitehead]]></category>
		<category><![CDATA[Women Executives]]></category>

		<guid isPermaLink="false">http://www.flowerscomm.com/bloom/?p=629</guid>
		<description><![CDATA[Last month, we at FCG made an announcement regarding the evolution of our leadership. At the kick off of our 20th anniversary, I was named President, with the goal of leading the company (and the industry, for that matter) into a new era of public relations. So what does this mean? As a company, it [...]]]></description>
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		<title>&#8220;Allow Me to Reintroduce Myself&#8230;&#8221;</title>
		<link>http://www.flowerscomm.com/bloom/2010/11/12/allow-me-to-reintroduce-myself/</link>
		<comments>http://www.flowerscomm.com/bloom/2010/11/12/allow-me-to-reintroduce-myself/#comments</comments>
		<pubDate>Fri, 12 Nov 2010 18:01:29 +0000</pubDate>
		<dc:creator>Tony Balasandiran</dc:creator>
				<category><![CDATA[Branding]]></category>
		<category><![CDATA[Brand Integrity]]></category>
		<category><![CDATA[Brand Loyalty]]></category>
		<category><![CDATA[Engagement]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Tony Balasandiran]]></category>

		<guid isPermaLink="false">http://www.flowerscomm.com/bloom/?p=541</guid>
		<description><![CDATA[Jay-Z. Hated or loved, the name is recognized basically everywhere on Earth. He’s a branding and marketing machine, as evidenced during the Roc-a-fella reign, through sales of his albums, and Rocawear. This guy’s endorsement carries so much weight, that virtually everything he touches turns to gold—a characteristic every brand wants in a spokesperson. But, that’s [...]]]></description>
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