“The world has lost a visionary. And there may be no greater tribute to Steve’s success than the fact that much of the world learned of his passing on a device he invented.” -President Obama | October 5, 2011 We’ve lost one of the greatest innovators the world will ever know. The man who urged [...]
On July 12, Netflix announced that its current bundled package of DVDs and streaming movies for $9.99/month would end. Beginning September 1st, the two services will be priced separately (unlimited streaming: $9.99; DVDs: $7.99) and a bundled package will be $15.99—a 60% increase as a result of shipping DVDs and obtaining content from networks. Still, [...]
Jay-Z. Hated or loved, the name is recognized basically everywhere on Earth. He’s a branding and marketing machine, as evidenced during the Roc-a-fella reign, through sales of his albums, and Rocawear. This guy’s endorsement carries so much weight, that virtually everything he touches turns to gold—a characteristic every brand wants in a spokesperson. But, that’s [...]
In our industry, we’re beaten over the heads with the terms transparency and authenticity—even more so since the social media revolution began and took over the way we communicate and share information. We often hear about how brands need to be as transparent as possible while engaging consumers via social media, and just in general, [...]
Everyone has an opinion on LeBron James’ recent announcement. Regardless of your opinion about his decision, we can probably all agree that the buzz leading up to “The Decision” was an unprecedented marketing and branding campaign launched by an athlete. And, given this was one the best free agency classes in NBA history, the ride [...]
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