Brand Loyalty
Not Afraid, to Take a Stand
In our industry, we’re beaten over the heads with the terms transparency and authenticity—even more so since the social media revolution began and took over the way we communicate and share information. We often hear about how brands need to be as transparent as possible while engaging consumers via social media, and just in general, [...]
Lessons Learned
Yesterday, we celebrated our Fathers—the men they are, the people they’ve made us, and the countless great things they do for their families. And, one of the greatest things fathers do for their families is provide us life lessons. As any child will tell you, when we’re given these lessons in life and then told [...]
Does Father Know Best? A Look at the Dad Blogger
The power of the Mommy Blogger is no secret to any marketer. In many cases, they’re considered the backbones of their families and getting in good with them can go a long way in establishing credibility for any brand. However, there’s another, less represented body that is slowly working to emerge into the social media [...]
Salt, Lime, or Neither?
To some May 5th is just another day, but to others it’s Cinco de Mayo, and this can take on multiple meanings. It can mean the celebration of winning a battle, cultural pride, or simply an opportunity to celebrate with Mexican food, beer and tequila. Cinco de Mayo commemorates the victory of 4,000 Mexican soldiers [...]
Two Sides to Every Story: Q1′s Top Five
As we’ve just wrapped up 2010′s 1st Quarter, we thought we’d take a moment to recap the biggest news stories, thus far. From natural disasters, to sports. From politics, to religion. From damaged brand integrity (both person and product), to crisis communications & management. In our profession, we’re often asked the question, “what constitutes news?” [...]
First Comes Love, then Comes…Engagement
We’re bound to the brands we love. We’ve known most of them most of our lives, and to say our relationships with them have seen their ups and downs is an understatement. We try to walk away…something always pulls us back. They know how to get to us, because they get us. Even when we [...]
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