By Juan Alvarez on December 15, 2011
You’re forgiven if you’ve never heard of Tumblr, but you should definitely consider adding it to your new media arsenal. Tumblr is a short-form, social blogging platform, that is on an explosive growth phase. In September, it hit 10 billion page posts, and it’s getting 13 billion page views/month. This alone should pique your interest. [...]
Posted in New Media | Tagged Branding, New Media, Social Blogging, Tumblr
By Tony Balasandiran on October 6, 2011
“The world has lost a visionary. And there may be no greater tribute to Steve’s success than the fact that much of the world learned of his passing on a device he invented.” -President Obama | October 5, 2011 We’ve lost one of the greatest innovators the world will ever know. The man who urged [...]
Posted in Hot Topics | Tagged Apple, brand affinity, Brand Loyalty, Branding, iPad, iPhone, iPod, iTunes, MacBook, Macintosh, Pixar, President Obama, Steve Jobs, Think Different
By Juan Alvarez on June 14, 2011
Many of you may not know this, but when I was 5 years old, my parents left the United States and took us back to live in their country of birth, Colombia. When I got back to the States in 1999, people would ask where I was from. The usual half-joke response from them upon [...]
Posted in Branding | Tagged Brand Integrity, Branding, Crisis Communications, Diversity, FCG Latino, Multicultural Public Relations
By Chevonne Collins on May 12, 2011
I attended a meeting last week where the guest speaker was none other than Tom Burrell, pioneer in multicultural communications, chairman and founder of Burrell Communications Group, and author of Brainwashed: Challenging the Myth of Black Inferiority. He gave a very thought-provoking and informative presentation on the power of images, media, and marketing. Those three [...]
Posted in Branding | Tagged Branding, Facebook, Social Media, Twitter
By Tony Balasandiran on November 12, 2010
Jay-Z. Hated or loved, the name is recognized basically everywhere on Earth. He’s a branding and marketing machine, as evidenced during the Roc-a-fella reign, through sales of his albums, and Rocawear. This guy’s endorsement carries so much weight, that virtually everything he touches turns to gold—a characteristic every brand wants in a spokesperson. But, that’s [...]
Posted in Branding | Tagged Brand Integrity, Brand Loyalty, Branding, Engagement, Marketing, Social Media, Tony Balasandiran
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