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Branding

Not Afraid, to Take a Stand

Not Afraid, to Take a Stand

By BLOOM on August 18, 2010

In our industry, we’re beaten over the heads with the terms transparency and authenticity—even more so since the social media revolution began and took over the way we communicate and share information. We often hear about how brands need to be as transparent as possible while engaging consumers via social media, and just in general, [...]

Posted in Pop Culture | Tagged "Recovery", Brand Integrity, Brand Loyalty, Branding, Eminem, Engagement, New Media, News Stories, Social Media, Tony Balasandiran | 1 Response

DECISIONS, DECISIONS: The Conundrum of the Crown

By BLOOM on July 19, 2010

Everyone has an opinion on LeBron James’ recent announcement. Regardless of your opinion about his decision, we can probably all agree that the buzz leading up to “The Decision” was an unprecedented marketing and branding campaign launched by an athlete.  And, given this was one the best free agency classes in NBA history, the ride [...]

Posted in Hot Topics | Tagged Brand Integrity, Brand Loyalty, Branding, Cleveland Cavaliers, ESPN, Free Agency, Jim Gray, LeBron James, Marketing, Miami Heat, NBA, New Media, News Stories, PR, Social Media, The Decision, Tony Balasandiran | 1 Response

Does Father Know Best? A Look at the Dad Blogger

By BLOOM on June 15, 2010

The power of the Mommy Blogger is no secret to any marketer. In many cases, they’re considered the backbones of their families and getting in good with them can go a long way in establishing credibility for any brand. However, there’s another, less represented body that is slowly working to emerge into the social media [...]

Posted in Social Media | Tagged Brand Integrity, Brand Loyalty, Branding, Jenina Nuñez, Multicultural Marketing, Multicultural Public Relations, Online Engagement, Social Media | Leave a response

Branding in a Complex Marketing Environment

Branding in a Complex Marketing Environment

By BLOOM on March 22, 2010

Last year, I was fortunate enough to attend one of our client’s creative summits in Chicago.  This is a meeting of the company’s creative and branding department, and its creative partner agencies from all over the country.  The funniest thing to happen at the event was when the creative director for the company came on [...]

Posted in Branding | Tagged Brand Integrity, Branding, Creative Development, Flowers Communications Group (FCG), Juan Alvarez | 1 Response

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