Branding
Not Afraid, to Take a Stand
In our industry, we’re beaten over the heads with the terms transparency and authenticity—even more so since the social media revolution began and took over the way we communicate and share information. We often hear about how brands need to be as transparent as possible while engaging consumers via social media, and just in general, [...]
Does Father Know Best? A Look at the Dad Blogger
The power of the Mommy Blogger is no secret to any marketer. In many cases, they’re considered the backbones of their families and getting in good with them can go a long way in establishing credibility for any brand. However, there’s another, less represented body that is slowly working to emerge into the social media [...]
Branding in a Complex Marketing Environment
Last year, I was fortunate enough to attend one of our client’s creative summits in Chicago. This is a meeting of the company’s creative and branding department, and its creative partner agencies from all over the country. The funniest thing to happen at the event was when the creative director for the company came on [...]
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