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	<title>Bloom &#187; Crisis Communications</title>
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	<description>Ideas. PR. The world we live in.</description>
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		<title>The art of the apology.</title>
		<link>http://www.flowerscomm.com/bloom/2011/09/27/the-art-of-the-apology/</link>
		<comments>http://www.flowerscomm.com/bloom/2011/09/27/the-art-of-the-apology/#comments</comments>
		<pubDate>Tue, 27 Sep 2011 15:53:30 +0000</pubDate>
		<dc:creator>Tony Balasandiran</dc:creator>
				<category><![CDATA[Hot Topics]]></category>
		<category><![CDATA[Crisis Communications]]></category>
		<category><![CDATA[Crisis Management]]></category>
		<category><![CDATA[Customer Service]]></category>
		<category><![CDATA[Netflix]]></category>
		<category><![CDATA[News Stories]]></category>
		<category><![CDATA[PR]]></category>
		<category><![CDATA[Reed Hastings]]></category>
		<category><![CDATA[Social Media]]></category>

		<guid isPermaLink="false">http://www.flowerscomm.com/bloom/?p=1068</guid>
		<description><![CDATA[Last week, I woke up, and like any rational-thinking person would…I grabbed my BlackBerry. Saw the name Reed Hastings in my inbox, and realized I was reading an apology letter from the co-founder of Netflix: “I messed up. I owe everyone an explanation.” Indeed you did…in July. With “news” given the potential to go viral [...]]]></description>
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		<title>Customer (Dis)satisfaction: 3 PR Takeaways from the Netflix Fallout</title>
		<link>http://www.flowerscomm.com/bloom/2011/07/26/customer-dissatisfaction-3-pr-takeaways-from-the-netflix-fallout/</link>
		<comments>http://www.flowerscomm.com/bloom/2011/07/26/customer-dissatisfaction-3-pr-takeaways-from-the-netflix-fallout/#comments</comments>
		<pubDate>Tue, 26 Jul 2011 08:30:32 +0000</pubDate>
		<dc:creator>Paris Tyler</dc:creator>
				<category><![CDATA[Hot Topics]]></category>
		<category><![CDATA[Brand Integrity]]></category>
		<category><![CDATA[Brand Loyalty]]></category>
		<category><![CDATA[Business]]></category>
		<category><![CDATA[Crisis Communications]]></category>
		<category><![CDATA[Customer Service]]></category>
		<category><![CDATA[Netflix]]></category>
		<category><![CDATA[PR]]></category>

		<guid isPermaLink="false">http://www.flowerscomm.com/bloom/?p=986</guid>
		<description><![CDATA[On July 12, Netflix announced that its current bundled package of DVDs and streaming movies for $9.99/month would end. Beginning September 1st, the two services will be priced separately (unlimited streaming: $9.99; DVDs: $7.99) and a bundled package will be $15.99—a 60% increase as a result of shipping DVDs and obtaining content from networks. Still, [...]]]></description>
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		<title>Crisis Communications: The Good, The Bad, The Ugly</title>
		<link>http://www.flowerscomm.com/bloom/2011/06/22/crisis-communications-the-good-the-bad-the-ugly/</link>
		<comments>http://www.flowerscomm.com/bloom/2011/06/22/crisis-communications-the-good-the-bad-the-ugly/#comments</comments>
		<pubDate>Wed, 22 Jun 2011 15:23:03 +0000</pubDate>
		<dc:creator>Tony Balasandiran</dc:creator>
				<category><![CDATA[Crisis Communications]]></category>
		<category><![CDATA[Anthony Weiner]]></category>
		<category><![CDATA[Crisis Management]]></category>
		<category><![CDATA[LeBron James]]></category>
		<category><![CDATA[News Stories]]></category>
		<category><![CDATA[PR]]></category>
		<category><![CDATA[Tracy Morgan]]></category>

		<guid isPermaLink="false">http://www.flowerscomm.com/bloom/?p=906</guid>
		<description><![CDATA[We’ve recently seen several PR crises amplified or muted by the communications of those in the said situations. The logic behind crisis communications is removing your foot from your mouth, or putting out the metaphorical fire you’ve ignited. Tracy Morgan, LeBron James, and Anthony Weiner have made highly-publicized gaffes, but have had opportunities to make [...]]]></description>
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		<title>Branding a Country</title>
		<link>http://www.flowerscomm.com/bloom/2011/06/14/branding-a-country/</link>
		<comments>http://www.flowerscomm.com/bloom/2011/06/14/branding-a-country/#comments</comments>
		<pubDate>Tue, 14 Jun 2011 16:12:42 +0000</pubDate>
		<dc:creator>Juan Alvarez</dc:creator>
				<category><![CDATA[Branding]]></category>
		<category><![CDATA[Brand Integrity]]></category>
		<category><![CDATA[Crisis Communications]]></category>
		<category><![CDATA[Diversity]]></category>
		<category><![CDATA[FCG Latino]]></category>
		<category><![CDATA[Multicultural Public Relations]]></category>

		<guid isPermaLink="false">http://www.flowerscomm.com/bloom/?p=874</guid>
		<description><![CDATA[Many of you may not know this, but when I was 5 years old, my parents left the United States and took us back to live in their country of birth, Colombia. When I got back to the States in 1999, people would ask where I was from. The usual half-joke response from them upon [...]]]></description>
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		<title>And, Still I &#8220;Rise&#8221;&#8230;</title>
		<link>http://www.flowerscomm.com/bloom/2010/10/27/and-still-i-rise/</link>
		<comments>http://www.flowerscomm.com/bloom/2010/10/27/and-still-i-rise/#comments</comments>
		<pubDate>Wed, 27 Oct 2010 16:11:24 +0000</pubDate>
		<dc:creator>Tony Balasandiran</dc:creator>
				<category><![CDATA[Hot Topics]]></category>
		<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Branding]]></category>
		<category><![CDATA[Crisis Communications]]></category>
		<category><![CDATA[Crisis Management]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[News Stories]]></category>
		<category><![CDATA[PR]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Tony Balasandiran]]></category>

		<guid isPermaLink="false">http://www.flowerscomm.com/bloom/?p=511</guid>
		<description><![CDATA[This week, Nike premiered its “Rise” commercial, focused on one of its biggest spokespeople, LeBron James. Following the fallout surrounding his “Decision”, the public was divided—you were either riding or colliding with him. The simple fact of the matter is, regardless of how his move made us feel, it was never about how we felt—it [...]]]></description>
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