By Tony Balasandiran on September 27, 2011
Last week, I woke up, and like any rational-thinking person would…I grabbed my BlackBerry. Saw the name Reed Hastings in my inbox, and realized I was reading an apology letter from the co-founder of Netflix: “I messed up. I owe everyone an explanation.” Indeed you did…in July. With “news” given the potential to go viral [...]
Posted in Hot Topics | Tagged Crisis Communications, Crisis Management, Customer Service, Netflix, News Stories, PR, Reed Hastings, Social Media
By Tony Balasandiran on June 22, 2011
We’ve recently seen several PR crises amplified or muted by the communications of those in the said situations. The logic behind crisis communications is removing your foot from your mouth, or putting out the metaphorical fire you’ve ignited. Tracy Morgan, LeBron James, and Anthony Weiner have made highly-publicized gaffes, but have had opportunities to make [...]
Posted in Crisis Communications | Tagged Anthony Weiner, Crisis Communications, Crisis Management, LeBron James, News Stories, PR, Tracy Morgan
By Tony Balasandiran on October 27, 2010
This week, Nike premiered its “Rise” commercial, focused on one of its biggest spokespeople, LeBron James. Following the fallout surrounding his “Decision”, the public was divided—you were either riding or colliding with him. The simple fact of the matter is, regardless of how his move made us feel, it was never about how we felt—it [...]
Posted in Hot Topics | Tagged Advertising, Branding, Crisis Communications, Crisis Management, Marketing, News Stories, PR, Social Media, Tony Balasandiran
By Tony Balasandiran on June 29, 2010
During Sunday night’s BET Awards, Michael Jackson was finally given the tribute fit for a king that he deserved—one year after his death, by the only performer who could do him justice. Now, you may be asking “what about Usher? Or JT?” No disrespect…but only one artist could truly pull this off, and that guy [...]
Posted in Hot Topics | Tagged 2010 BET Awards, Chris Brown, Crisis Communications, Crisis Management, Marketing, Michael Jackson, News Stories, PR, Tony Balasandiran
By BLOOM on June 21, 2010
Yesterday, we celebrated our Fathers—the men they are, the people they’ve made us, and the countless great things they do for their families. And, one of the greatest things fathers do for their families is provide us life lessons. As any child will tell you, when we’re given these lessons in life and then told [...]
Posted in Holidays | Tagged Brand Integrity, Brand Loyalty, Business, Crisis Communications, Crisis Management, Father's Day, PR, Rashada Whitehead
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