Diversity
The Multicultural Marketing Game
Recently, a co-worker shared an interesting piece with me. It discussed the growing ethnic segments in the U.S., the projected growth for the future, and asked if, as these percentages continue to increase, there would still be a need for niche agencies. The premise being that once any of these segments become so large, they [...]
Small Business: Fueling America’s Economic Engine
Small Business Month has just concluded, but the dialogue about small business and its role in driving America’s economy continues to intensify. As a small business owner, I am glad to be a part of the formidable economic engine that is fueling our nation’s recovery. Of particular note is the diversification of the U.S. small [...]
To Know Us, is to Know Our Stories
We’ve been celebrating Asian American and Pacific Islander Heritage Month throughout the month of May and it’s amazing how far families can come within a generation. Many Asian Americans and Pacific Islanders have been raised in homes that highly value education, financial security, hard work, and entrepreneurship. With those values and beliefs, and a lot [...]
“By the Time I Get to Arizona…”
“It’s just like the Old South” –Tom Horne, AZ Dept. of Ed. Supt. of Public Instruction Arizona is back in the news again, and not just because Los Suns are in the Western Conference Finals. For the second time in under a month, legislation signed by Gov. Jan Brewer has a lot of people across [...]
Salt, Lime, or Neither?
To some May 5th is just another day, but to others it’s Cinco de Mayo, and this can take on multiple meanings. It can mean the celebration of winning a battle, cultural pride, or simply an opportunity to celebrate with Mexican food, beer and tequila. Cinco de Mayo commemorates the victory of 4,000 Mexican soldiers [...]
Health Is Where the Heart Is
Can listening to jazz help lower your blood sugars? Can going to church prevent a heart attack? Do cultural festivals help fight cancer? Does counting lead to weight loss? Yes! Some of the most innovative multicultural health programs utilize existing social networks and activities to communicate about a specific health issue, and lessen disparities in [...]
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