By BLOOM on April 29, 2011
As April comes to an end, and we approach Small Business Month, we’ve had much to celebrate. Last week, Flowers Communications Group turned 20, which we commemorated by declaring April 21st as Founder’s Day in honor of our founder, D. Michelle Flowers Welch. Additionally, we are honored to announce that we were recently named one [...]
Posted in FCG News | Tagged America's Best Diverse Suppliers, Business, Chicago White Sox, Diversity, diversityinbusiness.com, Flowers Communications Group (FCG), Jerry Reinsdorf, Michelle Flowers Welch, Multicultural Marketing, Multicultural Public Relations
By Jenina Nunez on March 1, 2011
When Black History Week finally became a month, it not only became a prime time to celebrate and honor African-American history, but it was also a new opportunity for companies to get involved and give something meaningful to African-American consumers through unique programming that speaks to the heart of their communities. Over the years, it’s [...]
Posted in Diversity, Multiculturalism | Tagged Black History Month, Diversity, Engagement, Jenina Nuñez, Multicultural Marketing, Multicultural Public Relations, Multiculturalism
By Tony Balasandiran on August 10, 2010
Recently, a co-worker shared an interesting piece with me. It discussed the growing ethnic segments in the U.S., the projected growth for the future, and asked if, as these percentages continue to increase, there would still be a need for niche agencies. The premise being that once any of these segments become so large, they [...]
Posted in Multicultural Public Relations/Marketing | Tagged Community Relations, Diversity, Ethnic Fusion℠, Flowers Communications Group (FCG), General Market Agencies, Marketing, Multicultural Agencies, Multicultural Marketing, Multicultural Public Relations, Multiculturalism, PR
By Tony Balasandiran on July 8, 2010
Aaron McGruder has taken Tyler Perry to task. Seemingly not for who Tyler Perry is, but for what Tyler Perry does. In the recent “Pause” episode of The Boondocks, we were introduced to a grandma-like character named “Ma Duke”, and then “Winston Jerome”, a playwright who is a closeted gay man, hiding behind the curtain [...]
Posted in Hot Topics | Tagged Aaron McGruder, Brand Integrity, Diversity, Marketing, Multicultural Marketing, Multicultural Public Relations, News Stories, PR, The Boondocks, Tony Balasandiran, Tyler Perry
By BLOOM on June 8, 2010
Small Business Month has just concluded, but the dialogue about small business and its role in driving America’s economy continues to intensify. As a small business owner, I am glad to be a part of the formidable economic engine that is fueling our nation’s recovery. Of particular note is the diversification of the U.S. small [...]
Posted in Business | Tagged Diversity, Flowers Communications Group (FCG), Michelle Flowers Welch, Multicultural Marketing, Multicultural Public Relations, Multicultural Small Business, Multiculturalism, PR, Small Business Month, Women Executives
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