Myron Jones is a recent graduate from a respected university. He’s migrated to a major market, impeccable resume and diploma in-hand, in search of career opportunities. Interestingly, however, he isn’t out “pounding the pavement.” Like far too many of his contemporaries, Myron is comfortably seated behind his PC most days, “looking for a job in [...]
When Black History Week finally became a month, it not only became a prime time to celebrate and honor African-American history, but it was also a new opportunity for companies to get involved and give something meaningful to African-American consumers through unique programming that speaks to the heart of their communities. Over the years, it’s [...]
Jay-Z. Hated or loved, the name is recognized basically everywhere on Earth. He’s a branding and marketing machine, as evidenced during the Roc-a-fella reign, through sales of his albums, and Rocawear. This guy’s endorsement carries so much weight, that virtually everything he touches turns to gold—a characteristic every brand wants in a spokesperson. But, that’s [...]
“You young fellas…no appreciation for the art of conversation.” –Nucky Thompson, Boardwalk Empire A few weeks ago, I had a conversation about something that’s been really annoying me. Grammatical errors. Improper usage. Misspelled words. They’re everywhere I look, and it’s driving me crazy. Why? Because these are grammatical, usage and spelling errors no one should’ve [...]
In our industry, we’re beaten over the heads with the terms transparency and authenticity—even more so since the social media revolution began and took over the way we communicate and share information. We often hear about how brands need to be as transparent as possible while engaging consumers via social media, and just in general, [...]
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