By Juan Alvarez on June 14, 2011
Many of you may not know this, but when I was 5 years old, my parents left the United States and took us back to live in their country of birth, Colombia. When I got back to the States in 1999, people would ask where I was from. The usual half-joke response from them upon [...]
Posted in Branding | Tagged Brand Integrity, Branding, Crisis Communications, Diversity, FCG Latino, Multicultural Public Relations
By BLOOM on May 3, 2010
To some May 5th is just another day, but to others it’s Cinco de Mayo, and this can take on multiple meanings. It can mean the celebration of winning a battle, cultural pride, or simply an opportunity to celebrate with Mexican food, beer and tequila. Cinco de Mayo commemorates the victory of 4,000 Mexican soldiers [...]
Posted in Diversity | Tagged Brand Integrity, Brand Loyalty, Cinco de Mayo, Diversity, FCG Latino, Mexican Americans, Mexico, Multicultural Marketing, Puebla, Xavier Corona
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