When Black History Week finally became a month, it not only became a prime time to celebrate and honor African-American history, but it was also a new opportunity for companies to get involved and give something meaningful to African-American consumers through unique programming that speaks to the heart of their communities. Over the years, it’s [...]
The power of the Mommy Blogger is no secret to any marketer. In many cases, they’re considered the backbones of their families and getting in good with them can go a long way in establishing credibility for any brand. However, there’s another, less represented body that is slowly working to emerge into the social media [...]
As a society, we’ve come to understand the mother figure as a symbol of timeless wisdom – which is well-deserved when you consider the conventional role of the mother as a homemaker, providing us with the rules of good manners, tucking us in at bedtime, and making sure we ate from the four food groups. [...]
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