Jim Gray

DECISIONS, DECISIONS: The Conundrum of the Crown

By Tony Balasandiran on July 19, 2010

Everyone has an opinion on LeBron James’ recent announcement. Regardless of your opinion about his decision, we can probably all agree that the buzz leading up to “The Decision” was an unprecedented marketing and branding campaign launched by an athlete. And, given this was one the best free agency classes in NBA history, the ride [...]

Posted in Hot Topics | Tagged Brand Integrity, Brand Loyalty, Branding, Cleveland Cavaliers, ESPN, Free Agency, Jim Gray, LeBron James, Marketing, Miami Heat, NBA, New Media, News Stories, PR, Social Media, The Decision, Tony Balasandiran | 1 Response

Jim Gray

Categories

Authors

Recent Comments

Recent Posts

Blogs