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Juan Alvarez

Branding in a Complex Marketing Environment

Branding in a Complex Marketing Environment

By BLOOM on March 22, 2010

Last year, I was fortunate enough to attend one of our client’s creative summits in Chicago.  This is a meeting of the company’s creative and branding department, and its creative partner agencies from all over the country.  The funniest thing to happen at the event was when the creative director for the company came on [...]

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Posted in Branding | Tagged Brand Integrity, Branding, Creative Development, Flowers Communications Group (FCG), Juan Alvarez | 1 Response

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