<?xml version="1.0" encoding="UTF-8"?>
<rss version="2.0"
	xmlns:content="http://purl.org/rss/1.0/modules/content/"
	xmlns:wfw="http://wellformedweb.org/CommentAPI/"
	xmlns:dc="http://purl.org/dc/elements/1.1/"
	xmlns:atom="http://www.w3.org/2005/Atom"
	xmlns:sy="http://purl.org/rss/1.0/modules/syndication/"
	xmlns:slash="http://purl.org/rss/1.0/modules/slash/"
	>

<channel>
	<title>Bloom &#187; LeBron James</title>
	<atom:link href="http://www.flowerscomm.com/bloom/tag/lebron-james/feed/" rel="self" type="application/rss+xml" />
	<link>http://www.flowerscomm.com/bloom</link>
	<description>Ideas. PR. The world we live in.</description>
	<lastBuildDate>Thu, 15 Dec 2011 15:27:39 +0000</lastBuildDate>
	<language>en</language>
	<sy:updatePeriod>hourly</sy:updatePeriod>
	<sy:updateFrequency>1</sy:updateFrequency>
	<generator>http://wordpress.org/?v=3.1.2</generator>
		<item>
		<title>Crisis Communications: The Good, The Bad, The Ugly</title>
		<link>http://www.flowerscomm.com/bloom/2011/06/22/crisis-communications-the-good-the-bad-the-ugly/</link>
		<comments>http://www.flowerscomm.com/bloom/2011/06/22/crisis-communications-the-good-the-bad-the-ugly/#comments</comments>
		<pubDate>Wed, 22 Jun 2011 15:23:03 +0000</pubDate>
		<dc:creator>Tony Balasandiran</dc:creator>
				<category><![CDATA[Crisis Communications]]></category>
		<category><![CDATA[Anthony Weiner]]></category>
		<category><![CDATA[Crisis Management]]></category>
		<category><![CDATA[LeBron James]]></category>
		<category><![CDATA[News Stories]]></category>
		<category><![CDATA[PR]]></category>
		<category><![CDATA[Tracy Morgan]]></category>

		<guid isPermaLink="false">http://www.flowerscomm.com/bloom/?p=906</guid>
		<description><![CDATA[We’ve recently seen several PR crises amplified or muted by the communications of those in the said situations. The logic behind crisis communications is removing your foot from your mouth, or putting out the metaphorical fire you’ve ignited. Tracy Morgan, LeBron James, and Anthony Weiner have made highly-publicized gaffes, but have had opportunities to make [...]]]></description>
		<wfw:commentRss>http://www.flowerscomm.com/bloom/2011/06/22/crisis-communications-the-good-the-bad-the-ugly/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Videos Gone Viral</title>
		<link>http://www.flowerscomm.com/bloom/2010/12/01/videos-gone-viral/</link>
		<comments>http://www.flowerscomm.com/bloom/2010/12/01/videos-gone-viral/#comments</comments>
		<pubDate>Wed, 01 Dec 2010 18:21:46 +0000</pubDate>
		<dc:creator>Tony Balasandiran</dc:creator>
				<category><![CDATA[New Media]]></category>
		<category><![CDATA[Advertising]]></category>
		<category><![CDATA[LeBron James]]></category>
		<category><![CDATA[Michael Jordan]]></category>
		<category><![CDATA[Nike]]></category>
		<category><![CDATA[Online Engagement]]></category>
		<category><![CDATA[Social Media]]></category>

		<guid isPermaLink="false">http://www.flowerscomm.com/bloom/?p=552</guid>
		<description><![CDATA[We live in a viral world, where immediacy can be more revered than accuracy. Lately, we’ve been more and more seeing the power of the viral world of misinformation in action. A good example of this is the recent Michael Jordan “response” to the latest LeBron James commercial. Following last month’s premiere of Nike’s “Rise” [...]]]></description>
		<wfw:commentRss>http://www.flowerscomm.com/bloom/2010/12/01/videos-gone-viral/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>DECISIONS, DECISIONS: The Conundrum of the Crown</title>
		<link>http://www.flowerscomm.com/bloom/2010/07/19/decisions-decisions-the-conundrum-of-the-crown/</link>
		<comments>http://www.flowerscomm.com/bloom/2010/07/19/decisions-decisions-the-conundrum-of-the-crown/#comments</comments>
		<pubDate>Mon, 19 Jul 2010 21:59:47 +0000</pubDate>
		<dc:creator>Tony Balasandiran</dc:creator>
				<category><![CDATA[Hot Topics]]></category>
		<category><![CDATA[Brand Integrity]]></category>
		<category><![CDATA[Brand Loyalty]]></category>
		<category><![CDATA[Branding]]></category>
		<category><![CDATA[Cleveland Cavaliers]]></category>
		<category><![CDATA[ESPN]]></category>
		<category><![CDATA[Free Agency]]></category>
		<category><![CDATA[Jim Gray]]></category>
		<category><![CDATA[LeBron James]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Miami Heat]]></category>
		<category><![CDATA[NBA]]></category>
		<category><![CDATA[New Media]]></category>
		<category><![CDATA[News Stories]]></category>
		<category><![CDATA[PR]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[The Decision]]></category>
		<category><![CDATA[Tony Balasandiran]]></category>

		<guid isPermaLink="false">http://www.flowerscomm.com/bloom/?p=389</guid>
		<description><![CDATA[Everyone has an opinion on LeBron James&#8217; recent announcement. Regardless of your opinion about his decision, we can probably all agree that the buzz leading up to &#8220;The Decision&#8221; was an unprecedented marketing and branding campaign launched by an athlete.  And, given this was one the best free agency classes in NBA history, the ride [...]]]></description>
		<wfw:commentRss>http://www.flowerscomm.com/bloom/2010/07/19/decisions-decisions-the-conundrum-of-the-crown/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
	</channel>
</rss>

