Last week, Chicago emcee Common received backlash from politicians and pundits, after being invited to the White House Poetry Night to perform by First Lady Michelle Obama. Being labeled as “vile,” any ill-informed person would have run with what was stated. However, Common is a community activist and is considered one of music’s shining talents, [...]
Last month, we at FCG made an announcement regarding the evolution of our leadership. At the kick off of our 20th anniversary, I was named President, with the goal of leading the company (and the industry, for that matter) into a new era of public relations. So what does this mean? As a company, it [...]
Jay-Z. Hated or loved, the name is recognized basically everywhere on Earth. He’s a branding and marketing machine, as evidenced during the Roc-a-fella reign, through sales of his albums, and Rocawear. This guy’s endorsement carries so much weight, that virtually everything he touches turns to gold—a characteristic every brand wants in a spokesperson. But, that’s [...]
This week, Nike premiered its “Rise” commercial, focused on one of its biggest spokespeople, LeBron James. Following the fallout surrounding his “Decision”, the public was divided—you were either riding or colliding with him. The simple fact of the matter is, regardless of how his move made us feel, it was never about how we felt—it [...]
PR people must walk a very fine line. Our job is to provide optimal service to our entire client roster, and just as in any business, the customer is always right. If you’re paying for a service, you do so with certain expectations, and are entitled to make certain demands. Part of our charge as [...]
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