By BLOOM on July 19, 2010
Everyone has an opinion on LeBron James’ recent announcement. Regardless of your opinion about his decision, we can probably all agree that the buzz leading up to “The Decision” was an unprecedented marketing and branding campaign launched by an athlete. And, given this was one the best free agency classes in NBA history, the ride [...]
Posted in Hot Topics | Tagged Brand Integrity, Brand Loyalty, Branding, Cleveland Cavaliers, ESPN, Free Agency, Jim Gray, LeBron James, Marketing, Miami Heat, NBA, New Media, News Stories, PR, Social Media, The Decision, Tony Balasandiran
By BLOOM on July 8, 2010
Aaron McGruder has taken Tyler Perry to task. Seemingly not for who Tyler Perry is, but for what Tyler Perry does. In the recent “Pause” episode of The Boondocks, we were introduced to a grandma-like character named “Ma Duke”, and then “Winston Jerome”, a playwright who is a closeted gay man, hiding behind the curtain [...]
Posted in Hot Topics | Tagged Aaron McGruder, Brand Integrity, Diversity, Marketing, Multicultural Marketing, Multicultural Public Relations, News Stories, PR, The Boondocks, Tony Balasandiran, Tyler Perry
By BLOOM on June 29, 2010
During Sunday night’s BET Awards, Michael Jackson was finally given the tribute fit for a king that he deserved—one year after his death, by the only performer who could do him justice. Now, you may be asking “what about Usher? Or JT?” No disrespect…but only one artist could truly pull this off, and that guy [...]
Posted in Hot Topics | Tagged 2010 BET Awards, Chris Brown, Crisis Communications, Crisis Management, Marketing, Michael Jackson, News Stories, PR, Tony Balasandiran
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