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The Multicultural Marketing Game

The Multicultural Marketing Game

By BLOOM on August 10, 2010

Recently, a co-worker shared an interesting piece with me. It discussed the growing ethnic segments in the U.S., the projected growth for the future, and asked if, as these percentages continue to increase, there would still be a need for niche agencies. The premise being that once any of these segments become so large, they [...]

Posted in Multicultural Public Relations/Marketing | Tagged Community Relations, Diversity, Ethnic Fusion℠, Flowers Communications Group (FCG), General Market Agencies, Marketing, Multicultural Agencies, Multicultural Marketing, Multicultural Public Relations, Multiculturalism, PR | 1 Response

DECISIONS, DECISIONS: The Conundrum of the Crown

By BLOOM on July 19, 2010

Everyone has an opinion on LeBron James’ recent announcement. Regardless of your opinion about his decision, we can probably all agree that the buzz leading up to “The Decision” was an unprecedented marketing and branding campaign launched by an athlete.  And, given this was one the best free agency classes in NBA history, the ride [...]

Posted in Hot Topics | Tagged Brand Integrity, Brand Loyalty, Branding, Cleveland Cavaliers, ESPN, Free Agency, Jim Gray, LeBron James, Marketing, Miami Heat, NBA, New Media, News Stories, PR, Social Media, The Decision, Tony Balasandiran | 1 Response

MCGRUDER VS. PERRY: Which Side Are You On?

By BLOOM on July 8, 2010

Aaron McGruder has taken Tyler Perry to task. Seemingly not for who Tyler Perry is, but for what Tyler Perry does. In the recent “Pause” episode of The Boondocks, we were introduced to a grandma-like character named “Ma Duke”, and then “Winston Jerome”, a playwright who is a closeted gay man, hiding behind the curtain [...]

Posted in Hot Topics | Tagged Aaron McGruder, Brand Integrity, Diversity, Marketing, Multicultural Marketing, Multicultural Public Relations, News Stories, PR, The Boondocks, Tony Balasandiran, Tyler Perry | 1 Response

Don’t Call it a Comeback: How Chris Breezy Made it Look So Easy

By BLOOM on June 29, 2010

During Sunday night’s BET Awards, Michael Jackson was finally given the tribute fit for a king that he deserved—one year after his death, by the only performer who could do him justice. Now, you may be asking “what about Usher? Or JT?” No disrespect…but only one artist could truly pull this off, and that guy [...]

Posted in Hot Topics | Tagged 2010 BET Awards, Chris Brown, Crisis Communications, Crisis Management, Marketing, Michael Jackson, News Stories, PR, Tony Balasandiran | 3 Responses

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