In a recent Huffington Post article by Zack Isaacs, Steed Media Group CEO Munson Steed talked about the importance of employment of multicultural practitioners at agencies and corporations that make decisions about multicultural marketing. While there have been great strides by companies and general market agencies to realize the power of marketing to African Americans, [...]
Does one size fit all, even in social media? We know marketers are always looking for the best ways to engage consumers and it’s no secret that social media is a great vehicle to do it. So far, we’ve already seen the impact a tweet or Facebook post can have: it was a tweet that [...]
As April comes to an end, and we approach Small Business Month, we’ve had much to celebrate. Last week, Flowers Communications Group turned 20, which we commemorated by declaring April 21st as Founder’s Day in honor of our founder, D. Michelle Flowers Welch. Additionally, we are honored to announce that we were recently named one [...]
This month officially marked the 20th year anniversary for Flowers Communications Group. As we celebrate this exciting milestone, we wanted to take a moment to give honor and recognition to our Founder and CEO, D. Michelle Flowers Welch, for having the courage and commitment to embark on an unchartered path, and build what we know [...]
When Black History Week finally became a month, it not only became a prime time to celebrate and honor African-American history, but it was also a new opportunity for companies to get involved and give something meaningful to African-American consumers through unique programming that speaks to the heart of their communities. Over the years, it’s [...]
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