Multicultural Marketing
The Multicultural Marketing Game
Recently, a co-worker shared an interesting piece with me. It discussed the growing ethnic segments in the U.S., the projected growth for the future, and asked if, as these percentages continue to increase, there would still be a need for niche agencies. The premise being that once any of these segments become so large, they [...]
Does Father Know Best? A Look at the Dad Blogger
The power of the Mommy Blogger is no secret to any marketer. In many cases, they’re considered the backbones of their families and getting in good with them can go a long way in establishing credibility for any brand. However, there’s another, less represented body that is slowly working to emerge into the social media [...]
Small Business: Fueling America’s Economic Engine
Small Business Month has just concluded, but the dialogue about small business and its role in driving America’s economy continues to intensify. As a small business owner, I am glad to be a part of the formidable economic engine that is fueling our nation’s recovery. Of particular note is the diversification of the U.S. small [...]
To Know Us, is to Know Our Stories
We’ve been celebrating Asian American and Pacific Islander Heritage Month throughout the month of May and it’s amazing how far families can come within a generation. Many Asian Americans and Pacific Islanders have been raised in homes that highly value education, financial security, hard work, and entrepreneurship. With those values and beliefs, and a lot [...]
Because Mom Said So
As a society, we’ve come to understand the mother figure as a symbol of timeless wisdom – which is well-deserved when you consider the conventional role of the mother as a homemaker, providing us with the rules of good manners, tucking us in at bedtime, and making sure we ate from the four food groups. [...]
Salt, Lime, or Neither?
To some May 5th is just another day, but to others it’s Cinco de Mayo, and this can take on multiple meanings. It can mean the celebration of winning a battle, cultural pride, or simply an opportunity to celebrate with Mexican food, beer and tequila. Cinco de Mayo commemorates the victory of 4,000 Mexican soldiers [...]
FCG Names Christina Crawford Vice President
Flowers Communications Group (FCG) today announced the appointment of Christina Crawford to Vice President. As the Chicago-based multicultural public relations agency continues to expand and evolve after nearly 20 years in business, talented professionals like Crawford help to elevate not only the quality of work, but the strategic thinking and planning that entails developing and [...]
Health Is Where the Heart Is
Can listening to jazz help lower your blood sugars? Can going to church prevent a heart attack? Do cultural festivals help fight cancer? Does counting lead to weight loss? Yes! Some of the most innovative multicultural health programs utilize existing social networks and activities to communicate about a specific health issue, and lessen disparities in [...]
First Comes Love, then Comes…Engagement
We’re bound to the brands we love. We’ve known most of them most of our lives, and to say our relationships with them have seen their ups and downs is an understatement. We try to walk away…something always pulls us back. They know how to get to us, because they get us. Even when we [...]
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