In a recent Huffington Post article by Zack Isaacs, Steed Media Group CEO Munson Steed talked about the importance of employment of multicultural practitioners at agencies and corporations that make decisions about multicultural marketing. While there have been great strides by companies and general market agencies to realize the power of marketing to African Americans, [...]
This month officially marked the 20th year anniversary for Flowers Communications Group. As we celebrate this exciting milestone, we wanted to take a moment to give honor and recognition to our Founder and CEO, D. Michelle Flowers Welch, for having the courage and commitment to embark on an unchartered path, and build what we know [...]
When Black History Week finally became a month, it not only became a prime time to celebrate and honor African-American history, but it was also a new opportunity for companies to get involved and give something meaningful to African-American consumers through unique programming that speaks to the heart of their communities. Over the years, it’s [...]
Recently, a co-worker shared an interesting piece with me. It discussed the growing ethnic segments in the U.S., the projected growth for the future, and asked if, as these percentages continue to increase, there would still be a need for niche agencies. The premise being that once any of these segments become so large, they [...]
Small Business Month has just concluded, but the dialogue about small business and its role in driving America’s economy continues to intensify. As a small business owner, I am glad to be a part of the formidable economic engine that is fueling our nation’s recovery. Of particular note is the diversification of the U.S. small [...]
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