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	<title>Bloom &#187; NBA</title>
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		<title>DECISIONS, DECISIONS: The Conundrum of the Crown</title>
		<link>http://www.flowerscomm.com/bloom/2010/07/19/decisions-decisions-the-conundrum-of-the-crown/</link>
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		<pubDate>Mon, 19 Jul 2010 21:59:47 +0000</pubDate>
		<dc:creator>Tony Balasandiran</dc:creator>
				<category><![CDATA[Hot Topics]]></category>
		<category><![CDATA[Brand Integrity]]></category>
		<category><![CDATA[Brand Loyalty]]></category>
		<category><![CDATA[Branding]]></category>
		<category><![CDATA[Cleveland Cavaliers]]></category>
		<category><![CDATA[ESPN]]></category>
		<category><![CDATA[Free Agency]]></category>
		<category><![CDATA[Jim Gray]]></category>
		<category><![CDATA[LeBron James]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Miami Heat]]></category>
		<category><![CDATA[NBA]]></category>
		<category><![CDATA[New Media]]></category>
		<category><![CDATA[News Stories]]></category>
		<category><![CDATA[PR]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[The Decision]]></category>
		<category><![CDATA[Tony Balasandiran]]></category>

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		<description><![CDATA[Everyone has an opinion on LeBron James&#8217; recent announcement. Regardless of your opinion about his decision, we can probably all agree that the buzz leading up to &#8220;The Decision&#8221; was an unprecedented marketing and branding campaign launched by an athlete.  And, given this was one the best free agency classes in NBA history, the ride [...]]]></description>
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