By BLOOM on August 18, 2010
In our industry, we’re beaten over the heads with the terms transparency and authenticity—even more so since the social media revolution began and took over the way we communicate and share information. We often hear about how brands need to be as transparent as possible while engaging consumers via social media, and just in general, [...]
Posted in Pop Culture | Tagged "Recovery", Brand Integrity, Brand Loyalty, Branding, Eminem, Engagement, New Media, News Stories, Social Media, Tony Balasandiran
By BLOOM on July 19, 2010
Everyone has an opinion on LeBron James’ recent announcement. Regardless of your opinion about his decision, we can probably all agree that the buzz leading up to “The Decision” was an unprecedented marketing and branding campaign launched by an athlete. And, given this was one the best free agency classes in NBA history, the ride [...]
Posted in Hot Topics | Tagged Brand Integrity, Brand Loyalty, Branding, Cleveland Cavaliers, ESPN, Free Agency, Jim Gray, LeBron James, Marketing, Miami Heat, NBA, New Media, News Stories, PR, Social Media, The Decision, Tony Balasandiran
By BLOOM on April 21, 2010
This week, the biggest buzz on the Internet has been surrounding the lost (and found) iPhone prototype, running the new OS 4.0 software—a.k.a. the holy grail of handheld devices: the next generation iPhone. Not only was Apple’s prized possession lost and found, but it ended up in the hands of Gizmodo, who of course, broke the story. Apple [...]
Posted in Breaking News, Hot Topics | Tagged Brand Integrity, Crisis Communications, Crisis Management, New Media, News Stories
By BLOOM on April 5, 2010
As we’ve just wrapped up 2010′s 1st Quarter, we thought we’d take a moment to recap the biggest news stories, thus far. From natural disasters, to sports. From politics, to religion. From damaged brand integrity (both person and product), to crisis communications & management. In our profession, we’re often asked the question, “what constitutes news?” [...]
Posted in Hot Topics | Tagged Brand Integrity, Brand Loyalty, Crisis Communications, Crisis Management, New Media, News Stories, PR, Tony Balasandiran
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