Everyone has an opinion on LeBron James’ recent announcement. Regardless of your opinion about his decision, we can probably all agree that the buzz leading up to “The Decision” was an unprecedented marketing and branding campaign launched by an athlete. And, given this was one the best free agency classes in NBA history, the ride [...]
This week, the biggest buzz on the Internet has been surrounding the lost (and found) iPhone prototype, running the new OS 4.0 software—a.k.a. the holy grail of handheld devices: the next generation iPhone. Not only was Apple’s prized possession lost and found, but it ended up in the hands of Gizmodo, who of course, broke the story. Apple [...]
As we’ve just wrapped up 2010′s 1st Quarter, we thought we’d take a moment to recap the biggest news stories, thus far. From natural disasters, to sports. From politics, to religion. From damaged brand integrity (both person and product), to crisis communications & management. In our profession, we’re often asked the question, “what constitutes news?” [...]
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