Last week, I woke up, and like any rational-thinking person would…I grabbed my BlackBerry. Saw the name Reed Hastings in my inbox, and realized I was reading an apology letter from the co-founder of Netflix: “I messed up. I owe everyone an explanation.” Indeed you did…in July. With “news” given the potential to go viral [...]
We’ve recently seen several PR crises amplified or muted by the communications of those in the said situations. The logic behind crisis communications is removing your foot from your mouth, or putting out the metaphorical fire you’ve ignited. Tracy Morgan, LeBron James, and Anthony Weiner have made highly-publicized gaffes, but have had opportunities to make [...]
We already know the power and value Twitter provides for brands and personalities, from celebrities to politicians. Twitter’s power is so great, it can help overthrow dictators, and break global news stories. Conversely, it can spread rumors and damage reputations of the said figures. News stories break on Twitter, and last week we saw this [...]
Last week, Chicago emcee Common received backlash from politicians and pundits, after being invited to the White House Poetry Night to perform by First Lady Michelle Obama. Being labeled as “vile,” any ill-informed person would have run with what was stated. However, Common is a community activist and is considered one of music’s shining talents, [...]
BIN LADEN IS DEAD. This was the message heard and spread around the globe, in a matter of moments, late last night. The story broke not over the wires. Not on TV. Not in the newspapers. But instead, on the go-to source for real-time news today: Twitter. At 9:30pm ET last night, a tweet was [...]
Recent Comments