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	<title>Bloom &#187; News Stories</title>
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	<description>Ideas. PR. The world we live in.</description>
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		<title>The art of the apology.</title>
		<link>http://www.flowerscomm.com/bloom/2011/09/27/the-art-of-the-apology/</link>
		<comments>http://www.flowerscomm.com/bloom/2011/09/27/the-art-of-the-apology/#comments</comments>
		<pubDate>Tue, 27 Sep 2011 15:53:30 +0000</pubDate>
		<dc:creator>Tony Balasandiran</dc:creator>
				<category><![CDATA[Hot Topics]]></category>
		<category><![CDATA[Crisis Communications]]></category>
		<category><![CDATA[Crisis Management]]></category>
		<category><![CDATA[Customer Service]]></category>
		<category><![CDATA[Netflix]]></category>
		<category><![CDATA[News Stories]]></category>
		<category><![CDATA[PR]]></category>
		<category><![CDATA[Reed Hastings]]></category>
		<category><![CDATA[Social Media]]></category>

		<guid isPermaLink="false">http://www.flowerscomm.com/bloom/?p=1068</guid>
		<description><![CDATA[Last week, I woke up, and like any rational-thinking person would…I grabbed my BlackBerry. Saw the name Reed Hastings in my inbox, and realized I was reading an apology letter from the co-founder of Netflix: “I messed up. I owe everyone an explanation.” Indeed you did…in July. With “news” given the potential to go viral [...]]]></description>
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		<title>Crisis Communications: The Good, The Bad, The Ugly</title>
		<link>http://www.flowerscomm.com/bloom/2011/06/22/crisis-communications-the-good-the-bad-the-ugly/</link>
		<comments>http://www.flowerscomm.com/bloom/2011/06/22/crisis-communications-the-good-the-bad-the-ugly/#comments</comments>
		<pubDate>Wed, 22 Jun 2011 15:23:03 +0000</pubDate>
		<dc:creator>Tony Balasandiran</dc:creator>
				<category><![CDATA[Crisis Communications]]></category>
		<category><![CDATA[Anthony Weiner]]></category>
		<category><![CDATA[Crisis Management]]></category>
		<category><![CDATA[LeBron James]]></category>
		<category><![CDATA[News Stories]]></category>
		<category><![CDATA[PR]]></category>
		<category><![CDATA[Tracy Morgan]]></category>

		<guid isPermaLink="false">http://www.flowerscomm.com/bloom/?p=906</guid>
		<description><![CDATA[We’ve recently seen several PR crises amplified or muted by the communications of those in the said situations. The logic behind crisis communications is removing your foot from your mouth, or putting out the metaphorical fire you’ve ignited. Tracy Morgan, LeBron James, and Anthony Weiner have made highly-publicized gaffes, but have had opportunities to make [...]]]></description>
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		<title>Twitter: You Hear it Here First</title>
		<link>http://www.flowerscomm.com/bloom/2011/06/07/twitter-you-hear-it-here-first/</link>
		<comments>http://www.flowerscomm.com/bloom/2011/06/07/twitter-you-hear-it-here-first/#comments</comments>
		<pubDate>Tue, 07 Jun 2011 09:00:07 +0000</pubDate>
		<dc:creator>Tony Balasandiran</dc:creator>
				<category><![CDATA[Breaking News]]></category>
		<category><![CDATA[Anthony Weiner]]></category>
		<category><![CDATA[Brian Solis]]></category>
		<category><![CDATA[Jack Dorsey]]></category>
		<category><![CDATA[Jonas Bevacqua]]></category>
		<category><![CDATA[News Stories]]></category>
		<category><![CDATA[Shaquille O'Neal]]></category>
		<category><![CDATA[Twitter]]></category>

		<guid isPermaLink="false">http://www.flowerscomm.com/bloom/?p=820</guid>
		<description><![CDATA[We already know the power and value Twitter provides for brands and personalities, from celebrities to politicians. Twitter’s power is so great, it can help overthrow dictators, and break global news stories. Conversely, it can spread rumors and damage reputations of the said figures. News stories break on Twitter, and last week we saw this [...]]]></description>
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		<title>Aligning with a Brand: Finding a Common Ground</title>
		<link>http://www.flowerscomm.com/bloom/2011/05/17/aligning-with-a-brand-finding-a-common-ground/</link>
		<comments>http://www.flowerscomm.com/bloom/2011/05/17/aligning-with-a-brand-finding-a-common-ground/#comments</comments>
		<pubDate>Tue, 17 May 2011 16:40:16 +0000</pubDate>
		<dc:creator>Paris Tyler</dc:creator>
				<category><![CDATA[Hot Topics]]></category>
		<category><![CDATA[Brand Ambassador]]></category>
		<category><![CDATA[Common]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Michelle Obama]]></category>
		<category><![CDATA[News Stories]]></category>
		<category><![CDATA[PR]]></category>
		<category><![CDATA[The White House]]></category>

		<guid isPermaLink="false">http://www.flowerscomm.com/bloom/?p=784</guid>
		<description><![CDATA[Last week, Chicago emcee Common received backlash from politicians and pundits, after being invited to the White House Poetry Night to perform by First Lady Michelle Obama. Being labeled as “vile,” any ill-informed person would have run with what was stated. However, Common is a community activist and is considered one of music’s shining talents, [...]]]></description>
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		<title>BIN LADEN IS DEAD: by @SocialMedia</title>
		<link>http://www.flowerscomm.com/bloom/2011/05/02/bin-laden-is-dead-by-social-media/</link>
		<comments>http://www.flowerscomm.com/bloom/2011/05/02/bin-laden-is-dead-by-social-media/#comments</comments>
		<pubDate>Mon, 02 May 2011 18:03:09 +0000</pubDate>
		<dc:creator>Tony Balasandiran</dc:creator>
				<category><![CDATA[Breaking News]]></category>
		<category><![CDATA[Barack Obama]]></category>
		<category><![CDATA[Facebook]]></category>
		<category><![CDATA[Google Maps]]></category>
		<category><![CDATA[New Media]]></category>
		<category><![CDATA[News Stories]]></category>
		<category><![CDATA[Online Engagement]]></category>
		<category><![CDATA[Osama bin Laden]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Tony Balasandiran]]></category>
		<category><![CDATA[Twitter]]></category>

		<guid isPermaLink="false">http://www.flowerscomm.com/bloom/?p=728</guid>
		<description><![CDATA[BIN LADEN IS DEAD. This was the message heard and spread around the globe, in a matter of moments, late last night. The story broke not over the wires. Not on TV. Not in the newspapers. But instead, on the go-to source for real-time news today: Twitter. At 9:30pm ET last night, a tweet was [...]]]></description>
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