Does one size fit all, even in social media? We know marketers are always looking for the best ways to engage consumers and it’s no secret that social media is a great vehicle to do it. So far, we’ve already seen the impact a tweet or Facebook post can have: it was a tweet that [...]
BIN LADEN IS DEAD. This was the message heard and spread around the globe, in a matter of moments, late last night. The story broke not over the wires. Not on TV. Not in the newspapers. But instead, on the go-to source for real-time news today: Twitter. At 9:30pm ET last night, a tweet was [...]
We live in a viral world, where immediacy can be more revered than accuracy. Lately, we’ve been more and more seeing the power of the viral world of misinformation in action. A good example of this is the recent Michael Jordan “response” to the latest LeBron James commercial. Following last month’s premiere of Nike’s “Rise” [...]
The power of the Mommy Blogger is no secret to any marketer. In many cases, they’re considered the backbones of their families and getting in good with them can go a long way in establishing credibility for any brand. However, there’s another, less represented body that is slowly working to emerge into the social media [...]
As a society, we’ve come to understand the mother figure as a symbol of timeless wisdom – which is well-deserved when you consider the conventional role of the mother as a homemaker, providing us with the rules of good manners, tucking us in at bedtime, and making sure we ate from the four food groups. [...]
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