Last week, I woke up, and like any rational-thinking person would…I grabbed my BlackBerry. Saw the name Reed Hastings in my inbox, and realized I was reading an apology letter from the co-founder of Netflix: “I messed up. I owe everyone an explanation.” Indeed you did…in July. With “news” given the potential to go viral [...]
On July 12, Netflix announced that its current bundled package of DVDs and streaming movies for $9.99/month would end. Beginning September 1st, the two services will be priced separately (unlimited streaming: $9.99; DVDs: $7.99) and a bundled package will be $15.99—a 60% increase as a result of shipping DVDs and obtaining content from networks. Still, [...]
As Chicago weather warms up, the city becomes saturated with outdoor events and activities. From the Taste of Chicago, to the Blues Fest, to the Puerto Rican Day Parade, summers in Chicago are ripe with things to do. PR agencies around the city have clients who contribute sponsorships and have presence at some of these [...]
Last week, I attended the National Newspaper Publishers Association’s (NNPA) Annual Conference in Chicago. The conference brought together African-American newspaper publishers across the country, featuring engaging remarks from luminaries such as Reverend Al Sharpton, Reverend Jesse Jackson, Cornel West, and others. During Rev. Sharpton’s address to the group, he mentioned how in recent conversations with [...]
For PR pros, I think it’s expected to come across article after article about why reporters toss press releases in the trash or why they’ll delete your PR pitch. Long/wordy pitches? Deleted. Typos? Trashed. Mass email? (You still do that?) Chuck it. Those are pretty standard. But, occasionally, I see advice that can be really [...]
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