PR
The Multicultural Marketing Game
Recently, a co-worker shared an interesting piece with me. It discussed the growing ethnic segments in the U.S., the projected growth for the future, and asked if, as these percentages continue to increase, there would still be a need for niche agencies. The premise being that once any of these segments become so large, they [...]
Lessons Learned
Yesterday, we celebrated our Fathers—the men they are, the people they’ve made us, and the countless great things they do for their families. And, one of the greatest things fathers do for their families is provide us life lessons. As any child will tell you, when we’re given these lessons in life and then told [...]
Small Business: Fueling America’s Economic Engine
Small Business Month has just concluded, but the dialogue about small business and its role in driving America’s economy continues to intensify. As a small business owner, I am glad to be a part of the formidable economic engine that is fueling our nation’s recovery. Of particular note is the diversification of the U.S. small [...]
Because Mom Said So
As a society, we’ve come to understand the mother figure as a symbol of timeless wisdom – which is well-deserved when you consider the conventional role of the mother as a homemaker, providing us with the rules of good manners, tucking us in at bedtime, and making sure we ate from the four food groups. [...]
FCG Names Christina Crawford Vice President
Flowers Communications Group (FCG) today announced the appointment of Christina Crawford to Vice President. As the Chicago-based multicultural public relations agency continues to expand and evolve after nearly 20 years in business, talented professionals like Crawford help to elevate not only the quality of work, but the strategic thinking and planning that entails developing and [...]
Two Sides to Every Story: Q1′s Top Five
As we’ve just wrapped up 2010′s 1st Quarter, we thought we’d take a moment to recap the biggest news stories, thus far. From natural disasters, to sports. From politics, to religion. From damaged brand integrity (both person and product), to crisis communications & management. In our profession, we’re often asked the question, “what constitutes news?” [...]
BLOOM
Facebook. Twitter. LinkedIn. Blogs. The Social Media Revolution is well established, and is redefining itself daily. Everyone has jumped aboard the Social Media Express, and for good reason. If you haven’t…it’s time for you to punch your ticket. There is no question that we are a culture dependent on being connected 24/7. As the Internet [...]
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