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	<title>Bloom &#187; PR</title>
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	<description>Ideas. PR. The world we live in.</description>
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		<title>The art of the apology.</title>
		<link>http://www.flowerscomm.com/bloom/2011/09/27/the-art-of-the-apology/</link>
		<comments>http://www.flowerscomm.com/bloom/2011/09/27/the-art-of-the-apology/#comments</comments>
		<pubDate>Tue, 27 Sep 2011 15:53:30 +0000</pubDate>
		<dc:creator>Tony Balasandiran</dc:creator>
				<category><![CDATA[Hot Topics]]></category>
		<category><![CDATA[Crisis Communications]]></category>
		<category><![CDATA[Crisis Management]]></category>
		<category><![CDATA[Customer Service]]></category>
		<category><![CDATA[Netflix]]></category>
		<category><![CDATA[News Stories]]></category>
		<category><![CDATA[PR]]></category>
		<category><![CDATA[Reed Hastings]]></category>
		<category><![CDATA[Social Media]]></category>

		<guid isPermaLink="false">http://www.flowerscomm.com/bloom/?p=1068</guid>
		<description><![CDATA[Last week, I woke up, and like any rational-thinking person would…I grabbed my BlackBerry. Saw the name Reed Hastings in my inbox, and realized I was reading an apology letter from the co-founder of Netflix: “I messed up. I owe everyone an explanation.” Indeed you did…in July. With “news” given the potential to go viral [...]]]></description>
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		<title>Customer (Dis)satisfaction: 3 PR Takeaways from the Netflix Fallout</title>
		<link>http://www.flowerscomm.com/bloom/2011/07/26/customer-dissatisfaction-3-pr-takeaways-from-the-netflix-fallout/</link>
		<comments>http://www.flowerscomm.com/bloom/2011/07/26/customer-dissatisfaction-3-pr-takeaways-from-the-netflix-fallout/#comments</comments>
		<pubDate>Tue, 26 Jul 2011 08:30:32 +0000</pubDate>
		<dc:creator>Paris Tyler</dc:creator>
				<category><![CDATA[Hot Topics]]></category>
		<category><![CDATA[Brand Integrity]]></category>
		<category><![CDATA[Brand Loyalty]]></category>
		<category><![CDATA[Business]]></category>
		<category><![CDATA[Crisis Communications]]></category>
		<category><![CDATA[Customer Service]]></category>
		<category><![CDATA[Netflix]]></category>
		<category><![CDATA[PR]]></category>

		<guid isPermaLink="false">http://www.flowerscomm.com/bloom/?p=986</guid>
		<description><![CDATA[On July 12, Netflix announced that its current bundled package of DVDs and streaming movies for $9.99/month would end. Beginning September 1st, the two services will be priced separately (unlimited streaming: $9.99; DVDs: $7.99) and a bundled package will be $15.99—a 60% increase as a result of shipping DVDs and obtaining content from networks. Still, [...]]]></description>
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		<title>Festivals, Parades, and Events (Oh, My!)</title>
		<link>http://www.flowerscomm.com/bloom/2011/07/22/festivals-parades-and-events-oh-my/</link>
		<comments>http://www.flowerscomm.com/bloom/2011/07/22/festivals-parades-and-events-oh-my/#comments</comments>
		<pubDate>Fri, 22 Jul 2011 16:04:10 +0000</pubDate>
		<dc:creator>Chevonne Collins</dc:creator>
				<category><![CDATA[Events]]></category>
		<category><![CDATA[Chicago]]></category>
		<category><![CDATA[Event Planning]]></category>
		<category><![CDATA[Flowers Communications Group (FCG)]]></category>
		<category><![CDATA[PR]]></category>

		<guid isPermaLink="false">http://www.flowerscomm.com/bloom/?p=980</guid>
		<description><![CDATA[As Chicago weather warms up, the city becomes saturated with outdoor events and activities. From the Taste of Chicago, to the Blues Fest, to the Puerto Rican Day Parade, summers in Chicago are ripe with things to do. PR agencies around the city have clients who contribute sponsorships and have presence at some of these [...]]]></description>
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		<title>The Power of Words</title>
		<link>http://www.flowerscomm.com/bloom/2011/06/29/the-power-of-words/</link>
		<comments>http://www.flowerscomm.com/bloom/2011/06/29/the-power-of-words/#comments</comments>
		<pubDate>Wed, 29 Jun 2011 08:00:09 +0000</pubDate>
		<dc:creator>Christina Crawford</dc:creator>
				<category><![CDATA[Writing]]></category>
		<category><![CDATA[BET Awards 2011]]></category>
		<category><![CDATA[National Newspaper Publishers Association (NNPA)]]></category>
		<category><![CDATA[PR]]></category>

		<guid isPermaLink="false">http://www.flowerscomm.com/bloom/?p=953</guid>
		<description><![CDATA[Last week, I attended the National Newspaper Publishers Association’s (NNPA) Annual Conference in Chicago. The conference brought together African-American newspaper publishers across the country, featuring engaging remarks from luminaries such as Reverend Al Sharpton, Reverend Jesse Jackson, Cornel West, and others. During Rev. Sharpton’s address to the group, he mentioned how in recent conversations with [...]]]></description>
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		<title>Advice on Advice: Take it with a Grain of Salt</title>
		<link>http://www.flowerscomm.com/bloom/2011/06/24/advice-on-advice-take-it-with-a-grain-of-salt/</link>
		<comments>http://www.flowerscomm.com/bloom/2011/06/24/advice-on-advice-take-it-with-a-grain-of-salt/#comments</comments>
		<pubDate>Fri, 24 Jun 2011 14:53:56 +0000</pubDate>
		<dc:creator>Chevonne Collins</dc:creator>
				<category><![CDATA[Media Relations]]></category>
		<category><![CDATA[Pitching]]></category>
		<category><![CDATA[PR]]></category>

		<guid isPermaLink="false">http://www.flowerscomm.com/bloom/?p=945</guid>
		<description><![CDATA[For PR pros, I think it’s expected to come across article after article about why reporters toss press releases in the trash or why they’ll delete your PR pitch. Long/wordy pitches? Deleted. Typos? Trashed. Mass email? (You still do that?) Chuck it. Those are pretty standard. But, occasionally, I see advice that can be really [...]]]></description>
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