For PR pros, I think it’s expected to come across article after article about why reporters toss press releases in the trash or why they’ll delete your PR pitch. Long/wordy pitches? Deleted. Typos? Trashed. Mass email? (You still do that?) Chuck it. Those are pretty standard. But, occasionally, I see advice that can be really [...]
We’ve recently seen several PR crises amplified or muted by the communications of those in the said situations. The logic behind crisis communications is removing your foot from your mouth, or putting out the metaphorical fire you’ve ignited. Tracy Morgan, LeBron James, and Anthony Weiner have made highly-publicized gaffes, but have had opportunities to make [...]
The end of an era. The Oprah Show is done after 25 years. The farewell specials have aired. The tears have been shed and we as human beings are picking up the pieces to move on with our lives. While the show has had an impact on many, I think one of the key influences [...]
It’s the job of PR pros to have our clients be seen in the best light possible by the public. Doing that encompasses keeping clients satisfied, maintaining relationships with journalists, and being able to coolly and swiftly manage crises as they occur. As you can imagine, this profession requires a great deal of diplomacy, as [...]
Before a social media strategy and tactics became a necessary component of virtually any PR plan, it was once uncharted territory, for practitioners and clients alike. Though conventional media was markedly changing at the time, and was moving decidedly toward the digital space on several fronts, many felt that Internet media placements of any variety [...]
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