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By Tony Balasandiran on September 27, 2011
Last week, I woke up, and like any rational-thinking person would…I grabbed my BlackBerry. Saw the name Reed Hastings in my inbox, and realized I was reading an apology letter from the co-founder of Netflix: “I messed up. I owe everyone an explanation.” Indeed you did…in July. With “news” given the potential to go viral [...]
Posted in Hot Topics | Tagged Crisis Communications, Crisis Management, Customer Service, Netflix, News Stories, PR, Reed Hastings, Social Media
By Tony Balasandiran on May 13, 2011
Twitter is a powerful tool. In PR, we use Twitter to communicate key messages to key audiences. Twitter can build brands, enhancing reputation and attracting followers, by engaging an audience. On the flipside, it’s powerful enough to damage brand reputation, alienating followers and consumers. Celebrities use Twitter to connect with fans, and vice versa. Twitter [...]
Posted in New Media, Social Media | Tagged Brand Integrity, Business, New Media, PR, Rashard Mendenhall, Reggie Bush, Social Media, Twitter
By Chevonne Collins on May 12, 2011
I attended a meeting last week where the guest speaker was none other than Tom Burrell, pioneer in multicultural communications, chairman and founder of Burrell Communications Group, and author of Brainwashed: Challenging the Myth of Black Inferiority. He gave a very thought-provoking and informative presentation on the power of images, media, and marketing. Those three [...]
Posted in Branding | Tagged Branding, Facebook, Social Media, Twitter
By Jenina Nunez on May 5, 2011
Does one size fit all, even in social media? We know marketers are always looking for the best ways to engage consumers and it’s no secret that social media is a great vehicle to do it. So far, we’ve already seen the impact a tweet or Facebook post can have: it was a tweet that [...]
Posted in Social Media | Tagged Diversity, Multicultural Marketing, Multicultural Public Relations, Online Engagement, Social Media
By Tony Balasandiran on May 2, 2011
BIN LADEN IS DEAD. This was the message heard and spread around the globe, in a matter of moments, late last night. The story broke not over the wires. Not on TV. Not in the newspapers. But instead, on the go-to source for real-time news today: Twitter. At 9:30pm ET last night, a tweet was [...]
Posted in Breaking News | Tagged Barack Obama, Facebook, Google Maps, New Media, News Stories, Online Engagement, Osama bin Laden, Social Media, Tony Balasandiran, Twitter
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