Social Media
Not Afraid, to Take a Stand
In our industry, we’re beaten over the heads with the terms transparency and authenticity—even more so since the social media revolution began and took over the way we communicate and share information. We often hear about how brands need to be as transparent as possible while engaging consumers via social media, and just in general, [...]
Does Father Know Best? A Look at the Dad Blogger
The power of the Mommy Blogger is no secret to any marketer. In many cases, they’re considered the backbones of their families and getting in good with them can go a long way in establishing credibility for any brand. However, there’s another, less represented body that is slowly working to emerge into the social media [...]
Because Mom Said So
As a society, we’ve come to understand the mother figure as a symbol of timeless wisdom – which is well-deserved when you consider the conventional role of the mother as a homemaker, providing us with the rules of good manners, tucking us in at bedtime, and making sure we ate from the four food groups. [...]
Health Is Where the Heart Is
Can listening to jazz help lower your blood sugars? Can going to church prevent a heart attack? Do cultural festivals help fight cancer? Does counting lead to weight loss? Yes! Some of the most innovative multicultural health programs utilize existing social networks and activities to communicate about a specific health issue, and lessen disparities in [...]
First Comes Love, then Comes…Engagement
We’re bound to the brands we love. We’ve known most of them most of our lives, and to say our relationships with them have seen their ups and downs is an understatement. We try to walk away…something always pulls us back. They know how to get to us, because they get us. Even when we [...]
Women Making a Way
There are studies released almost daily, aimed at capturing important issues, interests, trends, opportunities and insights related to women. From beauty campaigns, dating sites and blogs, to magazines, contemporary fitness classes and everything between, there’s always something or someone ready to capture the hearts and pocketbooks of ladies of all cultures, religious beliefs, hues, shapes [...]
BLOOM
Facebook. Twitter. LinkedIn. Blogs. The Social Media Revolution is well established, and is redefining itself daily. Everyone has jumped aboard the Social Media Express, and for good reason. If you haven’t…it’s time for you to punch your ticket. There is no question that we are a culture dependent on being connected 24/7. As the Internet [...]
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