Last week, I woke up, and like any rational-thinking person would…I grabbed my BlackBerry. Saw the name Reed Hastings in my inbox, and realized I was reading an apology letter from the co-founder of Netflix: “I messed up. I owe everyone an explanation.” Indeed you did…in July. With “news” given the potential to go viral [...]
Twitter is a powerful tool. In PR, we use Twitter to communicate key messages to key audiences. Twitter can build brands, enhancing reputation and attracting followers, by engaging an audience. On the flipside, it’s powerful enough to damage brand reputation, alienating followers and consumers. Celebrities use Twitter to connect with fans, and vice versa. Twitter [...]
I attended a meeting last week where the guest speaker was none other than Tom Burrell, pioneer in multicultural communications, chairman and founder of Burrell Communications Group, and author of Brainwashed: Challenging the Myth of Black Inferiority. He gave a very thought-provoking and informative presentation on the power of images, media, and marketing. Those three [...]
Does one size fit all, even in social media? We know marketers are always looking for the best ways to engage consumers and it’s no secret that social media is a great vehicle to do it. So far, we’ve already seen the impact a tweet or Facebook post can have: it was a tweet that [...]
BIN LADEN IS DEAD. This was the message heard and spread around the globe, in a matter of moments, late last night. The story broke not over the wires. Not on TV. Not in the newspapers. But instead, on the go-to source for real-time news today: Twitter. At 9:30pm ET last night, a tweet was [...]
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