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By BLOOM on August 18, 2010
In our industry, we’re beaten over the heads with the terms transparency and authenticity—even more so since the social media revolution began and took over the way we communicate and share information. We often hear about how brands need to be as transparent as possible while engaging consumers via social media, and just in general, [...]
Posted in Pop Culture | Tagged "Recovery", Brand Integrity, Brand Loyalty, Branding, Eminem, Engagement, New Media, News Stories, Social Media, Tony Balasandiran
By BLOOM on July 19, 2010
Everyone has an opinion on LeBron James’ recent announcement. Regardless of your opinion about his decision, we can probably all agree that the buzz leading up to “The Decision” was an unprecedented marketing and branding campaign launched by an athlete. And, given this was one the best free agency classes in NBA history, the ride [...]
Posted in Hot Topics | Tagged Brand Integrity, Brand Loyalty, Branding, Cleveland Cavaliers, ESPN, Free Agency, Jim Gray, LeBron James, Marketing, Miami Heat, NBA, New Media, News Stories, PR, Social Media, The Decision, Tony Balasandiran
By BLOOM on June 15, 2010
The power of the Mommy Blogger is no secret to any marketer. In many cases, they’re considered the backbones of their families and getting in good with them can go a long way in establishing credibility for any brand. However, there’s another, less represented body that is slowly working to emerge into the social media [...]
Posted in Social Media | Tagged Brand Integrity, Brand Loyalty, Branding, Jenina Nuñez, Multicultural Marketing, Multicultural Public Relations, Online Engagement, Social Media
By BLOOM on May 11, 2010
As a society, we’ve come to understand the mother figure as a symbol of timeless wisdom – which is well-deserved when you consider the conventional role of the mother as a homemaker, providing us with the rules of good manners, tucking us in at bedtime, and making sure we ate from the four food groups. [...]
Posted in Social Media | Tagged Jenina Nuñez, Mom Bloggers, Moms, Multicultural Marketing, Multicultural Public Relations, Online Engagement, PR, Social Media
By BLOOM on April 12, 2010
Can listening to jazz help lower your blood sugars? Can going to church prevent a heart attack? Do cultural festivals help fight cancer? Does counting lead to weight loss? Yes! Some of the most innovative multicultural health programs utilize existing social networks and activities to communicate about a specific health issue, and lessen disparities in [...]
Posted in Minority Health Awareness | Tagged Diversity, Dr. Tammy Lin, Multicultural Health, Multicultural Marketing, Multicultural Public Relations, National Minority Health Awareness Month, Social Media
By BLOOM on March 15, 2010
We’re bound to the brands we love. We’ve known most of them most of our lives, and to say our relationships with them have seen their ups and downs is an understatement. We try to walk away…something always pulls us back. They know how to get to us, because they get us. Even when we [...]
Posted in Branding, Social Media | Tagged Brand Loyalty, Flowers Communications Group (FCG), Multicultural Marketing, Multicultural Public Relations, Online Engagement, Social Media, Tony Balasandiran
By BLOOM on March 8, 2010
There are studies released almost daily, aimed at capturing important issues, interests, trends, opportunities and insights related to women. From beauty campaigns, dating sites and blogs, to magazines, contemporary fitness classes and everything between, there’s always something or someone ready to capture the hearts and pocketbooks of ladies of all cultures, religious beliefs, hues, shapes [...]
Posted in Multicultural Public Relations/Marketing, Women Executives | Tagged Flowers Communications Group (FCG), Multicultural Marketing, Multicultural Public Relations, Rashada Whitehead, Social Media, Women Executives, Women's History Month
By BLOOM on February 26, 2010
Facebook. Twitter. LinkedIn. Blogs. The Social Media Revolution is well established, and is redefining itself daily. Everyone has jumped aboard the Social Media Express, and for good reason. If you haven’t…it’s time for you to punch your ticket. There is no question that we are a culture dependent on being connected 24/7. As the Internet [...]
Posted in Multicultural Public Relations/Marketing, Social Media | Tagged BLOOM, Flowers Communications Group (FCG), Michelle Flowers Welch, Multicultural Public Relations, PR, Social Media
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