Flowers Communications Group (FCG) today announced an evolution in its agency’s leadership, naming Rashada Whitehead President. Whitehead, who rejoined the agency in 2008 as its first appointed Managing Director, has quickly leveraged the company’s equity in the marketplace, making it poised for tremendous growth. At a time when many small to mid-sized agencies are finding [...]
“We see things not as they are, but as we are. Because it is the ‘I’ behind the ‘eye’ that does the seeing.” -Anaïs Nin Last week, we featured a post on how quickly information is virally spread via social media. The example was the mash-up video that the everyone quickly came to believe was [...]
We live in a viral world, where immediacy can be more revered than accuracy. Lately, we’ve been more and more seeing the power of the viral world of misinformation in action. A good example of this is the recent Michael Jordan “response” to the latest LeBron James commercial. Following last month’s premiere of Nike’s “Rise” [...]
Jay-Z. Hated or loved, the name is recognized basically everywhere on Earth. He’s a branding and marketing machine, as evidenced during the Roc-a-fella reign, through sales of his albums, and Rocawear. This guy’s endorsement carries so much weight, that virtually everything he touches turns to gold—a characteristic every brand wants in a spokesperson. But, that’s [...]
This week, Nike premiered its “Rise” commercial, focused on one of its biggest spokespeople, LeBron James. Following the fallout surrounding his “Decision”, the public was divided—you were either riding or colliding with him. The simple fact of the matter is, regardless of how his move made us feel, it was never about how we felt—it [...]
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