PR people must walk a very fine line. Our job is to provide optimal service to our entire client roster, and just as in any business, the customer is always right. If you’re paying for a service, you do so with certain expectations, and are entitled to make certain demands. Part of our charge as [...]
In our industry, we’re beaten over the heads with the terms transparency and authenticity—even more so since the social media revolution began and took over the way we communicate and share information. We often hear about how brands need to be as transparent as possible while engaging consumers via social media, and just in general, [...]
Everyone has an opinion on LeBron James’ recent announcement. Regardless of your opinion about his decision, we can probably all agree that the buzz leading up to “The Decision” was an unprecedented marketing and branding campaign launched by an athlete. And, given this was one the best free agency classes in NBA history, the ride [...]
Aaron McGruder has taken Tyler Perry to task. Seemingly not for who Tyler Perry is, but for what Tyler Perry does. In the recent “Pause” episode of The Boondocks, we were introduced to a grandma-like character named “Ma Duke”, and then “Winston Jerome”, a playwright who is a closeted gay man, hiding behind the curtain [...]
During Sunday night’s BET Awards, Michael Jackson was finally given the tribute fit for a king that he deserved—one year after his death, by the only performer who could do him justice. Now, you may be asking “what about Usher? Or JT?” No disrespect…but only one artist could truly pull this off, and that guy [...]
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